Customized Campaigns Lead to Hiring Boom at Tenable
公司规模
1,000+
地区
- America
- Europe
国家
- Ireland
- United Kingdom
- United States
产品
- Jobvite Engage
- Jobvite Engage Services
技术栈
- Candidate Relationship Management System
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Employee Satisfaction
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 连接平台
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 人力资源
服务
- 软件设计与工程服务
- 系统集成
关于客户
Tenable Network Security, founded in 2002, is a leader in continuous network monitoring, helping clients identify vulnerabilities, reduce risk, and ensure compliance. The company serves top Fortune Global 500 companies, the U.S. Department of Defense, and governments worldwide. With a focus on delivering high-quality products and services, Tenable has experienced rapid growth and needed to ensure their headcount kept pace with the increasing demand for their products.
挑战
Tenable Network Security, a rapidly growing SaaS company, faced the challenge of filling highly technical positions quickly to keep up with the increasing demand for their products. The recruiting team needed to differentiate their employer brand in a crowded market to attract high-quality talent. They recognized the need to enhance the candidate experience with tailored campaigns to stand out and attract the right candidates.
解决方案
Tenable used Jobvite Engage, a candidate relationship management system, and the Engage Services team to execute highly customized recruitment marketing campaigns. These campaigns broadcasted tailored messages to the most relevant and qualified candidates, even those not actively seeking a new job. One of the first campaigns centered on March Madness, leveraging the event's popularity to maximize visibility and resonate with the desired candidates. The success of this campaign led to the creation of more targeted campaigns, such as the 'Guardians of the Internet' and a Rugby World Cup-themed campaign, to attract talent from various regions and demographics.
运营影响
数量效益
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