Customized Campaigns Lead to Hiring Boom at Tenable
Company Size
1,000+
Region
- America
- Europe
Country
- Ireland
- United Kingdom
- United States
Product
- Jobvite Engage
- Jobvite Engage Services
Tech Stack
- Candidate Relationship Management System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Employee Satisfaction
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Tenable Network Security, founded in 2002, is a leader in continuous network monitoring, helping clients identify vulnerabilities, reduce risk, and ensure compliance. The company serves top Fortune Global 500 companies, the U.S. Department of Defense, and governments worldwide. With a focus on delivering high-quality products and services, Tenable has experienced rapid growth and needed to ensure their headcount kept pace with the increasing demand for their products.
The Challenge
Tenable Network Security, a rapidly growing SaaS company, faced the challenge of filling highly technical positions quickly to keep up with the increasing demand for their products. The recruiting team needed to differentiate their employer brand in a crowded market to attract high-quality talent. They recognized the need to enhance the candidate experience with tailored campaigns to stand out and attract the right candidates.
The Solution
Tenable used Jobvite Engage, a candidate relationship management system, and the Engage Services team to execute highly customized recruitment marketing campaigns. These campaigns broadcasted tailored messages to the most relevant and qualified candidates, even those not actively seeking a new job. One of the first campaigns centered on March Madness, leveraging the event's popularity to maximize visibility and resonate with the desired candidates. The success of this campaign led to the creation of more targeted campaigns, such as the 'Guardians of the Internet' and a Rugby World Cup-themed campaign, to attract talent from various regions and demographics.
Operational Impact
Quantitative Benefit
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