公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Pivotal CRM
技术栈
- CRM
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 汽车
适用功能
- 销售与市场营销
服务
- 软件设计与工程服务
关于客户
AAA 西纽约和中纽约 (AAA WCNY) 是国家 AAA 地区俱乐部系统的成员。该组织以提供道路救援而闻名,但也为其成员提供一系列旅行规划服务。AAA WCNY 通过 14 个旅行和保险分支机构(拥有 170 名一线员工)和 4 个呼叫中心(拥有 200 名员工)提供汽车和房屋保险、道路救援、旅行信息和预订、金融服务和会员折扣。该组织总部位于纽约州布法罗,拥有 500 多名员工。
挑战
AAA WCNY 的交易系统和手动流程无法有效捕获会员信息或反馈,导致数据不一致,无法充分了解会员需求。由于这些限制,该组织难以提供一致且高效的会员服务。缺乏全面的会员关系管理系统阻碍了他们有效服务会员并将互动转化为交易的能力。
解决方案
AAA WCNY 选择 Pivotal CRM 来创建定制的会员关系解决方案,以反映该组织独特的工作流程。该解决方案旨在使该组织能够提供更明智、更一致和更高效的会员服务。选择 Pivotal CRM 是因为它能够有效地捕获和管理会员信息,消除数据不一致,并更好地了解会员需求。该解决方案已在整个组织实施,取代了以前的交易系统和手动流程。
运营影响
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