Crédit Conseil de France's Success with BRIDGE Store Locator
公司规模
200-1,000
地区
- Europe
国家
- France
产品
- BRIDGE Store Locator
技术栈
- SEO
- Local Pages
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 搜救
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Crédit Conseil de France is a franchise network of independent debt consolidation experts with 20 years of trading experience. Established in 1997, by a specialist bank in Nantes, Crédit Conseil de France operates 43 locations with the aim of growing to 50 branches. The company is built upon values such as engagement, transparency, proximity, and customer service. The brand is recognized by its partners and customers for its high-quality offering and customer service. The company operates in the financial services industry and has a franchise distribution network across France.
挑战
Crédit Conseil de France, a franchise network of independent debt consolidation experts, aimed to increase its local and national visibility online. The company operates in 43 cities and plans to expand to 50 locations. Their strong presence across the nation and the desire to provide superior customer service with a focus on the local meant they needed to connect with prospective clients from the beginning of their customer journey — from the client’s first location-based search on the Internet. With a goal to bolster online to offline strategy, they needed to leverage the web to attract and retain prospects, and drive them to the physical agency locations.
解决方案
Crédit Conseil de France implemented an omni-channel strategy to create proximity to their potential clients online. The Store Locator made it possible to set up Local Pages for each agency. These pages are optimized for local SEO, resulting in the agency appearing in Google search results where the search terms include a geographic criteria. Additionally, the dedicated pages allowed agencies to have a mini-website of their own, which follow the branding guidelines of the corporate site, but are customized with their own local content: location information, accessibility, opening hours, services offered at the location. Conversion modules to drive leads for the agencies included the ability to contact an agency 24/7, or to receive a call back when most convenient. The central focus in Crédit Conseil de France's online to offline approach is to ensure that potential clients have continuity and fluidity in all of their exchanges through the various channels with the brand. The Store Locator is fully integrated into its digital ecosystem, creating a seamless link between the company’s main site and the Store Locator — helping to simplify the purchase journey for the client and streamlining the process until their arrival to an agency or request for an online quote.
运营影响
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