Crédit Conseil de France's Success with BRIDGE Store Locator
Company Size
200-1,000
Region
- Europe
Country
- France
Product
- BRIDGE Store Locator
Tech Stack
- SEO
- Local Pages
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Crédit Conseil de France is a franchise network of independent debt consolidation experts with 20 years of trading experience. Established in 1997, by a specialist bank in Nantes, Crédit Conseil de France operates 43 locations with the aim of growing to 50 branches. The company is built upon values such as engagement, transparency, proximity, and customer service. The brand is recognized by its partners and customers for its high-quality offering and customer service. The company operates in the financial services industry and has a franchise distribution network across France.
The Challenge
Crédit Conseil de France, a franchise network of independent debt consolidation experts, aimed to increase its local and national visibility online. The company operates in 43 cities and plans to expand to 50 locations. Their strong presence across the nation and the desire to provide superior customer service with a focus on the local meant they needed to connect with prospective clients from the beginning of their customer journey — from the client’s first location-based search on the Internet. With a goal to bolster online to offline strategy, they needed to leverage the web to attract and retain prospects, and drive them to the physical agency locations.
The Solution
Crédit Conseil de France implemented an omni-channel strategy to create proximity to their potential clients online. The Store Locator made it possible to set up Local Pages for each agency. These pages are optimized for local SEO, resulting in the agency appearing in Google search results where the search terms include a geographic criteria. Additionally, the dedicated pages allowed agencies to have a mini-website of their own, which follow the branding guidelines of the corporate site, but are customized with their own local content: location information, accessibility, opening hours, services offered at the location. Conversion modules to drive leads for the agencies included the ability to contact an agency 24/7, or to receive a call back when most convenient. The central focus in Crédit Conseil de France's online to offline approach is to ensure that potential clients have continuity and fluidity in all of their exchanges through the various channels with the brand. The Store Locator is fully integrated into its digital ecosystem, creating a seamless link between the company’s main site and the Store Locator — helping to simplify the purchase journey for the client and streamlining the process until their arrival to an agency or request for an online quote.
Operational Impact
Quantitative Benefit
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