消费者信用合作社借助 Domo 创造更大的会员价值
公司规模
200-1,000
地区
- America
国家
- United States
产品
- Domo BI & Analytics
技术栈
- Data Analytics
- Data Management
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 商业运营
用例
- 欺诈识别
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
消费者信用合作社 (CCU) 是伊利诺伊州最大的信用合作社之一。这是一家非营利性金融机构，其使命是为其 190,000 名会员提供尽可能多的价值。分支机构遍布芝加哥和威斯康星州边界之间的郊区，历史可追溯到 90 多年前，CCU 这个名字对于几代储户来说就是银行的代名词。在过去五年中，随着信用合作社开始拓展新市场并提供新产品，其资产从 6.5 亿美元增长到近 30 亿美元。
挑战
在过去五年中，随着消费者信用合作社 (CCU) 开始拓展新市场并提供新产品，其资产从 6.5 亿美元增长至近 30 亿美元。然而，随着这种增长，以过去的方式使用数据变得过于复杂和低效。该组织充斥着大型机报告、电子表格和双重数据输入。此外，疫情对其运营的影响最为显著。高管们需要了解人们仍然需要哪些类型的银行服务，以便能够为其免下车分行配备足够的人员，确保其网上银行服务能够胜任，并在最繁忙的时段为其呼叫中心配备足够的人员。
解决方案
CCU 使用 Domo 管理大约 30 个数据源中的近 65 亿行数据，创建了 1,700 个数据集，从核心银行系统到营销分析、客户服务分析，甚至天气数据。借助 Domo，CCU 拥有了高效运营所需的可视性，从而可以更好地为其成员提供服务。Domo 还使 CCU 能够在整个组织内营造出一种对数据充满好奇的文化，让用户能够发现提高绩效的机会。除了帮助信用合作社管理其最初的疫情应对措施外，CCU 还在失业索赔激增后使用 Domo 识别和预防欺诈行为。
运营影响
数量效益
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