Como 利用 Vonage API 增强客户参与度
公司规模
Large Corporate
国家
- Worldwide
产品
- Como customer engagement and loyalty solution
- Vonage SMS API
技术栈
- APIs
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 食品与饮料
- 零售
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
关于客户
Como 是一家全球性的数据驱动型客户互动和忠诚度解决方案提供商。它使食品/饮料和零售企业能够更好地了解客户并提供令人难忘的体验。超过 30 个国家/地区的 1,000 多家公司使用 Como 的解决方案将客户转变为真正的品牌大使。该公司的解决方案由 Vonage API 支持，可实现大规模安全、可靠的客户对话。Como 的目标是帮助企业随着客户需求的变化而发展和扩大规模。
挑战
在食品和饮料行业，由于竞争激烈，赢得客户忠诚度可能具有挑战性。COVID-19 疫情的爆发使问题进一步复杂化，迫使实体企业进行数字化转型，并学习如何通过新渠道以不同的方式与客户沟通。随着客户体验从简单的联系转变为智能对话和更具沉浸感的互动，企业面临着适应以赢得客户忠诚度的挑战。此外，由于 Como 为 30 多个国家的企业提供服务，因此它需要遵守当地法规，特别是在客户沟通方面。
解决方案
Como 在其解决方案中利用 Vonage SMS API 来实现大规模安全、可靠的客户对话。这使企业能够通过多种渠道安全可靠地与客户沟通。Como 为客户提供建立有意义的客户互动所需的工具，将客户转变为真正的品牌大使。由于 Como 为 30 多个国家的企业提供服务，它使用 Vonage 的全球 API 平台自信地发展并扩展到新领域，确保支持客户互动。Como 选择了一个具有与其业务一起成长和适应潜力的 API 平台，以满足客户现在和未来的需求。
运营影响
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
