ComEd Marketplace: A Next-Generation Digital Platform for Consumers
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- ComEd Marketplace
- Nest Thermostat
- ecobee Thermostat
- Honeywell Thermostat
- August Smart Door Lock
技术栈
- E-commerce Platform
- Instant Rebates System
- Multi-channel Outreach
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Energy Saving
- Digital Expertise
技术
- 功能应用 - 远程监控系统
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 公用事业
- 可再生能源
适用功能
- 商业运营
- 销售与市场营销
用例
- 建筑能源管理
- 能源管理系统
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Commonwealth Edison Company, better known as ComEd, is a unit of Chicago-based Exelon Corporation, one of the nation’s largest electric utilities with approximately 10 million customers. ComEd provides service to approximately 3.9 million customers across northern Illinois, covering 70 percent of the state’s population. ComEd’s service territory spans from Iroquois County to the south, the Wisconsin border to the north, the Iowa border to the west, and the Indiana border to the east. ComEd is committed to evolving to meet customer needs in the digital economy.
挑战
The advent of the digital economy has transformed the way customers shop, share information, and think about products and services. Many customers today, particularly younger ones, expect personalized communication through their preferred channels. Utilities need to offer intuitive and convenient digital experiences to retain high levels of customer satisfaction. ComEd aimed to transform into a 'utility of the future' by delivering innovative products and services to make customers' lives more convenient and provide them more control over their energy use.
解决方案
To meet evolving customer needs, ComEd developed the ComEd Marketplace, an innovative digital platform offering a variety of energy products like smart thermostats and energy-efficient lighting, and connected home products like the Nest indoor security camera and the August smart door lock. ComEd chose Uplight as the software supplier for the Marketplace platform after a formal selection process. The platform was launched in October 2016, initially targeting internal employees to test and refine customer interactions. Following a successful pilot, the Marketplace was rolled out to nearly 4 million customers, coinciding with the holiday shopping season. Multi-channel outreach efforts, including email, direct mail, bill inserts, and social media, were used to promote the platform and its energy-saving products.
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