ComEd Marketplace: A Next-Generation Digital Platform for Consumers
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- ComEd Marketplace
- Nest Thermostat
- ecobee Thermostat
- Honeywell Thermostat
- August Smart Door Lock
Tech Stack
- E-commerce Platform
- Instant Rebates System
- Multi-channel Outreach
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Energy Saving
- Digital Expertise
Technology Category
- Functional Applications - Remote Monitoring & Control Systems
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Utilities
- Renewable Energy
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Building Energy Management
- Energy Management System
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Commonwealth Edison Company, better known as ComEd, is a unit of Chicago-based Exelon Corporation, one of the nation’s largest electric utilities with approximately 10 million customers. ComEd provides service to approximately 3.9 million customers across northern Illinois, covering 70 percent of the state’s population. ComEd’s service territory spans from Iroquois County to the south, the Wisconsin border to the north, the Iowa border to the west, and the Indiana border to the east. ComEd is committed to evolving to meet customer needs in the digital economy.
The Challenge
The advent of the digital economy has transformed the way customers shop, share information, and think about products and services. Many customers today, particularly younger ones, expect personalized communication through their preferred channels. Utilities need to offer intuitive and convenient digital experiences to retain high levels of customer satisfaction. ComEd aimed to transform into a 'utility of the future' by delivering innovative products and services to make customers' lives more convenient and provide them more control over their energy use.
The Solution
To meet evolving customer needs, ComEd developed the ComEd Marketplace, an innovative digital platform offering a variety of energy products like smart thermostats and energy-efficient lighting, and connected home products like the Nest indoor security camera and the August smart door lock. ComEd chose Uplight as the software supplier for the Marketplace platform after a formal selection process. The platform was launched in October 2016, initially targeting internal employees to test and refine customer interactions. Following a successful pilot, the Marketplace was rolled out to nearly 4 million customers, coinciding with the holiday shopping season. Multi-channel outreach efforts, including email, direct mail, bill inserts, and social media, were used to promote the platform and its energy-saving products.
Operational Impact
Quantitative Benefit
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