Cloudinary 集成 Shutterstock 以加速创意工作流程
公司规模
Large Corporate
国家
- United States
产品
- Cloudinary DAM
- Shutterstock
技术栈
- OAuth
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Brand Awareness
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Software
- Professional Service
适用功能
- 商业运营
用例
- 数字孪生
服务
- 云规划/设计/实施服务
关于客户
Cloudinary 是领先的云端图像和视频管理解决方案提供商。他们提供现代数字资产管理 (DAM) 解决方案，专门为满足当今的数字客户体验需求和解决常见的资产管理难题而开发。2019 年，Cloudinary 推出了 Shutterstock 集成，为 Cloudinary-Shutterstock 联合客户提供无缝的资产管理体验。该集成旨在解决创意和营销团队隐藏的工作流程中断问题。
挑战
创意和营销团队在管理跨多个渠道的数字资产时经常面临挑战。标记、编目、调整大小以及下载和重新上传富媒体资产以实现最佳分发的过程可能非常耗时且效率低下。此外，这些团队通常必须在单独的网站上搜索、下载和许可库存资产，然后将选定的资产保存到他们的计算机或云存储解决方案（如 Google Drive、DropBox 和 Box）中。为了让其他团队成员可以在他们的 DAM 系统中使用这些资产，需要单独上传每项资产及其元数据。
解决方案
为了解决工作流程中断的问题，Cloudinary 将 Shutterstock 集成到其 DAM 解决方案中。集成的第一阶段是 OAuth 连接，允许拥有现有 Shutterstock 帐户的 Cloudinary 客户跳过许可、下载然后返回将 Shutterstock 内容上传到 Cloudinary 的步骤。相反，Shutterstock-Cloudinary 联合客户可以直接在他们的 Cloudinary DAM 中许可和加载库存图像和视频剪辑。将 Shutterstock 内容加载到 Cloudinary 后，其他团队成员可以搜索、浏览、标记、组织、编辑和分发他们许可的 Shutterstock 资产，就像他们对内部创建的任何资产所做的那样。
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