Cloudinary Integrates Shutterstock to Accelerate Creative Workflow
Customer Company Size
Large Corporate
Country
- United States
Product
- Cloudinary DAM
- Shutterstock
Tech Stack
- OAuth
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
Use Cases
- Digital Twin
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Cloudinary is a leading provider of cloud-based image and video management solutions. They provide a modern Digital Asset Management (DAM) solution developed specifically to support today's digital customer experience needs and address common asset management pain points. In 2019, Cloudinary launched a Shutterstock integration to deliver a seamless asset management experience for joint Cloudinary-Shutterstock customers. The integration aimed to tackle the hidden workflow disruption for creative and marketing teams.
The Challenge
Creative and marketing teams often face challenges in managing digital assets across multiple channels. The process of tagging, cataloging, resizing, and downloading and reuploading rich media assets for optimal distribution can be time-consuming and inefficient. Furthermore, these teams often have to search, download, and license stock assets on a separate website, then save the chosen assets to their computers or to a cloud storage solution like Google Drive, DropBox, and Box. In order for these assets to be available in their DAM system for other team members, each asset along with its metadata needs to be individually uploaded.
The Solution
To address the workflow disruption, Cloudinary integrated Shutterstock within its DAM solution. The first phase of the integration is an OAuth connection that allows Cloudinary customers with existing Shutterstock accounts to skip the steps of licensing, downloading, and then returning to upload Shutterstock content into Cloudinary. Instead, joint Shutterstock-Cloudinary customers can directly license and load stock images and video clips directly in their Cloudinary DAM. Once Shutterstock content is loaded in Cloudinary, other team members can search, browse, tag, organize, edit, and distribute their licensed Shutterstock assets just like they would with any assets created in-house.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Factor-y S.r.l. – Establishes a cost-effective, security-rich development environment with SoftLayer technology
Factor-y S.r.l., a web portal developer, was faced with the challenge of migrating its development infrastructure to a reliable cloud services provider with highly responsive technical support. The company needed a solution that would not only provide a secure and reliable environment but also support its expansion by providing resources to create and deliver innovative offerings.
Case Study
UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation
UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision.
Case Study
Darwin Ecosystem: Accelerating discovery and insight through cutting-edge big data and cognitive technologies
Darwin Ecosystem was founded with a unique vision of harnessing chaos theory mathematics to uncover previously hidden connections in unstructured data. The company’s algorithms can look at all the data generated by any source (such as news, RSS feeds and Twitter), and analyze how a specific set of concepts within that data are evolving over time. This is particularly valuable in situations such as business and competitive intelligence, social research, brand monitoring, legal discovery, risk mitigation and even law enforcement. A common problem in these areas is that a regular web search will only turn up the all-time most popular answers to a given question – but what the expert researcher is actually interested in is the moment-tomoment evolution of the data available on that topic. Darwin’s algorithm is computationally intensive, and the sources of data it correlates can be vast. To bring its benefits to a larger commercial audience, Darwin needed to find a way to make it scale.
Case Study
Wittmann EDV-Systeme launches IT monitoring services
Small and medium-sized businesses often lack the know-how and resources required for thorough IT system monitoring. Wittmann EDV-Systeme wanted to launch a solution to plug the gap – enabling it to improve its own competitiveness and that of its customers. IT landscapes are becoming ever more complex and outsourcing is gaining popularity, IT systems must nonetheless remain easy-to-use and extremely reliable at all times. Automated, round-the-clock system monitoring therefore represents an immensely valuable proposition for companies: downtime for business-critical applications can be avoided, and IT systems remain available at all times.
Case Study
Zend accelerates, simplifies PHP development
Zend Technologies, a major contributor to the PHP open source community, needed to keep pace with emerging trends such as mobility, agile development, application lifecycle management and continuous delivery. The company needed to provide the right tools to the worldwide community of PHP developers. The challenge was to support enterprise-class capabilities from end to end, including mobile, compliance and security. The pace of business required developers to show results fast across a variety of devices without compromising quality or security.
Case Study
Delivering modern data protection with cloud scale backup from Cobalt Iron and IBM
Organizations are struggling to modernize their legacy data protection environments in the face of growing demands around new infrastructure, new applications, and budget consolidation. Virtualization and modern application development processes have significantly outgrown legacy backup architectures. In response, infrastructure teams have created multiple backup solution types to handle the varying SLAs (performance, scale, cost) required by their business sponsors. However, the sheer number and variety of solutions in this uncontrolled expansion creates huge amounts of work, threatening to overwhelm the IT team in many organizations. Today, developers may add new applications and virtual server instances by the hundreds per day without accounting for the restrictions of the existing backup infrastructure. They leverage the cloud for immediate compute and storage resources, yet rarely communicate succinctly with corporate IT to ensure that the appropriate data protection services are in place.
