Drift > 实例探究 > 底线技术如何通过漂移加速收入

底线技术如何通过漂移加速收入

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适用行业
  • 石油和天然气
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 欺诈识别
关于客户
Bottomline Technologies 是一家总部位于新罕布什尔州的公司,提供创新的支付、欺诈检测和监管合规解决方案。他们在全球拥有超过 10,000 名客户,网站吸引了来自世界各地的访问者。
挑战
总部位于新罕布什尔州的 Bottomline Technologies 为全球数以千计的客户提供服务,通过提供广泛的创新支付、欺诈检测和监管合规解决方案来解决金融交易的复杂性。对于普通网站访问者或潜在客户来说,浏览网站和不同产品是一项挑战。登陆该网站的买家和客户并不总能找到他们想要的东西,最终会陷入一个复杂的旅程,并且常常会错失良机。
解决方案
Bottomline 选择 Drift 作为合作伙伴,帮助他们更好地实时吸引网站访问者,同时提供更好的整体体验。该团队着手提供一种体验,当买家表现出最高的意图时,该体验将以个性化和即时的方式推动更多相关信息和对话。他们使用聊天机器人来迎接网络访问者,了解他们的需求,建议下一步,介绍销售人员,预订会议,并在需要时指导客户提供支持。
运营影响
  • The implementation of Drift and the introduction of a chatbot on Bottomline's website revolutionized the visitor experience. The chatbot helped engage visitors, understand their needs, and recommend the next steps in seconds. This led to a more accessible, intuitive, and responsive experience that was shaped by the buyer's needs and interests. The changes were well-received by Bottomline's buyers, leading to a significant increase in conversations and a shorter buying cycle. The new approach also improved the efficiency of the telemarketing team, as they were more excited to get a Drift conversation than to reach out to somebody on the phone. The leads from Drift were ready to talk immediately, creating a win-win situation for sales. This has helped Bottomline build a stronger partnership between the sales and marketing teams.

数量效益
  • Generated more than $4.3 million in additional bookings over the past 18 months

  • Shortened average response time to leads down to 40 seconds

  • Generated over $4.3M in sales pipeline with another $8M influenced by Drift

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