Audience Audit Completes More Work in Half the Time with Tableau
公司规模
1-10
地区
- America
国家
- United States
产品
- Tableau Desktop
- Tableau Reader
技术栈
- Tableau
- Excel
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- Professional Service
适用功能
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Audience Audit is a company that provides unique research to agencies. The owner of the company, Susan Baier, has years of experience in marketing and business strategy, which allows her to parse out key insights in the data and share its story with her clients. The company's projects involve designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. The company wanted to make its services more accessible to a wider range of clients, which required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research.
挑战
Audience Audit, a company that provides unique research to agencies, wanted to make its services more accessible to a wider range of clients. This required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research. The company's projects involved designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. This process was time-intensive and manual, and any changes to the data required updating everything individually. Furthermore, the owner of Audience Audit, Susan Baier, had to work through the data herself to parse out key insights and share its story with her clients. The challenge was to find a way to make the work more accessible to agency clients, which would require major changes.
解决方案
Baier decided to use Tableau, a tool she had previously heard about and had lobbied previous employers to use. She hired Michael Cristiani of Powerhouse Factories, a leading Tableau Community member, to build an initial workbook. Baier then tried to replicate the workbook herself, reverse-engineering it and figuring out how to build it. She now uses Tableau exclusively for presenting results to clients. Baier appreciates the ability to allow her clients to dig into their own data through using packaged workbooks and the free Tableau Reader application. While the advanced statistical analysis portion of Baier’s services remain the same, she estimates that using Tableau allows her to complete the rest of the analytics and deliver results 90 percent faster than before.
运营影响
数量效益
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