Audience Audit Completes More Work in Half the Time with Tableau
Company Size
1-10
Region
- America
Country
- United States
Product
- Tableau Desktop
- Tableau Reader
Tech Stack
- Tableau
- Excel
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Audience Audit is a company that provides unique research to agencies. The owner of the company, Susan Baier, has years of experience in marketing and business strategy, which allows her to parse out key insights in the data and share its story with her clients. The company's projects involve designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. The company wanted to make its services more accessible to a wider range of clients, which required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research.
The Challenge
Audience Audit, a company that provides unique research to agencies, wanted to make its services more accessible to a wider range of clients. This required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research. The company's projects involved designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. This process was time-intensive and manual, and any changes to the data required updating everything individually. Furthermore, the owner of Audience Audit, Susan Baier, had to work through the data herself to parse out key insights and share its story with her clients. The challenge was to find a way to make the work more accessible to agency clients, which would require major changes.
The Solution
Baier decided to use Tableau, a tool she had previously heard about and had lobbied previous employers to use. She hired Michael Cristiani of Powerhouse Factories, a leading Tableau Community member, to build an initial workbook. Baier then tried to replicate the workbook herself, reverse-engineering it and figuring out how to build it. She now uses Tableau exclusively for presenting results to clients. Baier appreciates the ability to allow her clients to dig into their own data through using packaged workbooks and the free Tableau Reader application. While the advanced statistical analysis portion of Baier’s services remain the same, she estimates that using Tableau allows her to complete the rest of the analytics and deliver results 90 percent faster than before.
Operational Impact
Quantitative Benefit
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