Gong > 实例探究 > Addepar Leaders Increase Sales Efficiency with Gong

Addepar Leaders Increase Sales Efficiency with Gong

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公司规模
200-1,000
地区
  • America
国家
  • United States
产品
  • Gong
技术栈
  • Slack
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 分析与建模 - 实时分析
适用行业
  • 金融与保险
适用功能
  • 销售与市场营销
用例
  • 质量预测分析
服务
  • 数据科学服务
关于客户
Addepar is a wealth management platform that provides data aggregation, analytics, and reporting for even the most complex investment portfolios. The company's platform aggregates portfolio, market, and client data all in one place. It provides asset owners and advisors a clearer financial picture at every level, allowing them to make more informed and timely investment decisions. Addepar has a team of nearly 100 people, led by sales leaders who are responsible for onboarding and ongoing education.
挑战
Addepar, a fast-growing wealth management platform, was facing challenges in making the most of their sales leaders’ time. Creating relevant action plans was difficult, and achieving desired results required a lot of coaching time to penetrate cross market segments. The sales leaders were struggling to balance their work responsibilities with their personal lives, and they needed a solution that would allow them to work more efficiently and productively.
解决方案
Addepar implemented Gong, a platform that delivers insights and provides context for visibility across the board, enabling the sales leadership team to make faster, more informed decisions. Gong’s Trackers were used to piece together what happens in successful calls and replicate those best practices across teams. Gong’s Deal Insights revealed room for improvement with single-threaded opportunities, leading to a complete process change for the entire team. Addepar also used Slack channel integrations to assign small groups of people to watch different topics and build a Call Library for interactions that mention a specific competitor.
运营影响
  • Gong provided visibility into sales calls, making it clear where time is best spent.
  • Gong’s Trackers helped to identify best practices from successful calls and replicate them across teams.
  • Gong’s Deal Insights led to a complete process change for the entire team.
  • Slack channel integrations were used to assign small groups of people to watch different topics and build a Call Library for interactions that mention a specific competitor.
  • Gong helped tremendously with onboarding, enabling Addepar to onboard new hires and facilitate internal transitions faster.
数量效益
  • Onboard new hires and facilitate internal transitions 60% faster.

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