实例探究 > A motivated crew makes Raising Cane’s unstoppable

A motivated crew makes Raising Cane’s unstoppable

公司规模
1,000+
地区
  • America
国家
  • United States
产品
  • 1LV Crew
技术栈
  • Mobile-first platform
实施规模
  • Enterprise-wide Deployment
影响指标
  • Brand Awareness
  • Customer Satisfaction
  • Employee Satisfaction
技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • 食品与饮料
  • 零售
适用功能
  • 商业运营
  • 人力资源
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
Raising Cane’s is a fast-casual restaurant brand known for its ONE LOVE® chicken finger meals. The company has built a vibrant culture centered on service, with a highly motivated team of frontline employees referred to as Crew. Raising Cane’s has over 560 locations and a dedicated fan base known as Caniacs. The company emphasizes a great Crew, cool culture, and active community involvement. All employees are required to spend time working various positions in the restaurant every year to stay connected to the restaurant’s roots and operations. The core workforce age ranges from 16 to 22 years old.
挑战
Raising Cane’s, a fast-casual restaurant brand, faced the challenge of maintaining a highly motivated and connected workforce across its 560+ locations, especially during the COVID-19 pandemic. The company needed a way to keep its Crew engaged, informed, and connected despite physical distancing and social restrictions. The challenge was to sustain the vibrant culture of service and community involvement that Raising Cane’s is known for, while also ensuring that employees felt valued and heard.
解决方案
To address the challenge, Raising Cane’s partnered with Firstup to develop a communication and engagement platform called 1LV Crew. Launched in October 2020, the platform quickly became a central hub for employees to connect, share ideas, and stay informed. The platform allows employees to submit thoughts, share fun moments, and stay safe. It also features short video messages from the Co-CEO and COO, AJ Kumaran, highlighting employee contributions and company updates. The platform promotes in-restaurant training, education opportunities, news alerts, and community involvement. Employees are encouraged to share comments, with over 90,000 comments in the first 8 months. The platform also supports Raising Cane’s Active Community Involvement, including donations to healthcare workers and fundraising efforts.
运营影响
  • 1LV Crew has revolutionized awareness of what’s happening in the restaurants and the connection between Crewmembers at all levels of the business.
  • The platform has become the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement.
  • Employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events.
  • The platform receives more than 1,000 member-submitted posts each month, including personal memes, photos, and useful job tips.
  • 1LV Crew has become an essential part of the Raising Cane’s Crew experience, with more than 35,000 Crewmembers closely connected to company news, leadership updates, and each other’s ideas and fun.
数量效益
  • 30K increase in employee engagement.
  • 500+ locations connected through the platform.
  • More than 90,000 comments in the first 8 months.
  • Over $360,000 raised for local hospitals through the sale of branded neck-gaiters.
  • More than 1,000 photo, video, and post submissions each month.

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