A motivated crew makes Raising Cane’s unstoppable
Company Size
1,000+
Region
- America
Country
- United States
Product
- 1LV Crew
Tech Stack
- Mobile-first platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Employee Satisfaction
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Raising Cane’s is a fast-casual restaurant brand known for its ONE LOVE® chicken finger meals. The company has built a vibrant culture centered on service, with a highly motivated team of frontline employees referred to as Crew. Raising Cane’s has over 560 locations and a dedicated fan base known as Caniacs. The company emphasizes a great Crew, cool culture, and active community involvement. All employees are required to spend time working various positions in the restaurant every year to stay connected to the restaurant’s roots and operations. The core workforce age ranges from 16 to 22 years old.
The Challenge
Raising Cane’s, a fast-casual restaurant brand, faced the challenge of maintaining a highly motivated and connected workforce across its 560+ locations, especially during the COVID-19 pandemic. The company needed a way to keep its Crew engaged, informed, and connected despite physical distancing and social restrictions. The challenge was to sustain the vibrant culture of service and community involvement that Raising Cane’s is known for, while also ensuring that employees felt valued and heard.
The Solution
To address the challenge, Raising Cane’s partnered with Firstup to develop a communication and engagement platform called 1LV Crew. Launched in October 2020, the platform quickly became a central hub for employees to connect, share ideas, and stay informed. The platform allows employees to submit thoughts, share fun moments, and stay safe. It also features short video messages from the Co-CEO and COO, AJ Kumaran, highlighting employee contributions and company updates. The platform promotes in-restaurant training, education opportunities, news alerts, and community involvement. Employees are encouraged to share comments, with over 90,000 comments in the first 8 months. The platform also supports Raising Cane’s Active Community Involvement, including donations to healthcare workers and fundraising efforts.
Operational Impact
Quantitative Benefit
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