分析和个性化参与的基础构建了以客户为中心的商业模式
公司规模
Large Corporate
地区
- America
国家
- Mexico
产品
- IBM InfoSphere Master Data Management
- IBM WebSphere Multichannel Banking Transformation Toolkit
- IBM WebSphere Application Server
- IBM Campaign
- IBM Operational Decision Manager
技术栈
- IBM InfoSphere
- IBM WebSphere
- IBM Campaign
- IBM Operational Decision Manager
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
关于客户
Grupo Financiero Banorte 成立于 1899 年，总部位于蒙特雷，2011 年与 IXE Financial Group 合并后成为墨西哥第三大银行和最大的墨西哥控股银行。Banorte 拥有 1,300 多家分行、6,700 多台 ATM、110,000 台销售点 (POS) 终端和 25,000 名员工。2012 年，该组织的总资产为 717 亿美元，收入为 32 亿美元。
挑战
Grupo Financiero Banorte 是墨西哥第三大银行，由于业务快速增长（尤其是通过收购），该银行面临着与客户保持个人联系的挑战。该银行希望通过在其所有一线流程中注入对客户的深入洞察来加强与客户的联系，从而推动更具吸引力的多渠道体验。其目标是在非常大规模上提供精确的个性化客户互动。
解决方案
Banorte 实施的解决方案使用模型来获取有关客户生活如何变化的见解，并利用这些见解制定高度针对性的交叉销售优惠。该公司正在使用“下一步最佳行动”决策优化算法来指导当地分行和呼叫中心代表与客户直接打交道。该解决方案组件包括 IBM InfoSphere Master Data Management、IBM WebSphere Multichannel Banking Transformation Toolkit、IBM WebSphere Application Server、IBM Campaign、IBM Operational Decision Manager、IBM Global Services — Global Business Services 和 IBM Research。
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