Wainright Trucking Scales Business While Reducing Call Volume by 75% with Rose Rocket
Customer Company Size
SME
Region
- America
Country
- Canada
Product
- Rose Rocket Track and Trace Portal
- Rose Rocket TMS
Tech Stack
- SaaS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Remote Monitoring & Control Systems
- Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Remote Asset Management
- Track & Trace of Assets
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Wainright Trucking is a Less-than-Truckload (LTL) carrier specializing in dry van freight in southwestern Ontario, covering areas between Woodstock and Windsor. The company offers a range of services including tailgate, straight truck, and cross-dock work. With over 30 years of experience in the transportation industry, General Manager Grant Oldfield aimed to expand Wainright Trucking's customer base by pursuing more shipper-direct business. The company operates with a lean team, making efficiency and scalability crucial for their operations. Wainright Trucking needed a robust software solution to manage the increased demands and improve customer service.
The Challenge
Grant Oldfield, General Manager at Wainright Trucking, faced the challenge of scaling the business while managing a lean team. As Wainright Trucking pursued more shipper-direct business, they encountered increased demands for status check-ins and order management. The existing systems were either too limited in features or too expensive, making it difficult to find a suitable TMS that could meet their needs without a significant initial investment. The need for a flexible, scalable, and cost-effective solution was paramount to handle the growing customer base and the varied demands of new clients.
The Solution
Wainright Trucking implemented Rose Rocket's TMS to streamline their daily workflows and scale their business. The software allowed them to quickly enter orders, globally search for information, and offer a private and secure track and trace portal. This enabled Wainright to process more orders while improving customer service. The Rose Rocket Track and Trace Portal provided on-demand updates for customers, reducing inbound call volume by 75%. The SaaS structure of Rose Rocket's TMS was particularly appealing due to its cost-effectiveness, requiring no large initial investment in setup and hardware. The software's flexibility and scalability were key factors in Grant's decision, allowing the system to grow with the business. The reporting features of Rose Rocket's TMS also helped Grant monitor results and make informed business decisions.
Operational Impact
Quantitative Benefit
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