Real-Time Load Tracking Means Everyone Gets a Good Night’s Sleep
Company Size
1,000+
Region
- America
Country
- United States
Product
- MacroPoint
- TMW System
Tech Stack
- Real-Time Location Updates
- Automated Email Alerts
- Breadcrumb Mapping
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Sunline is a full service transport solutions provider, delivering an efficient and flexible network of shipping solutions tailored to each customer’s preferred method of transportation. They cater to a wide range of clients with varying transportation needs, ensuring that each shipment is handled with the utmost care and precision. Sunline's commitment to providing superior service is evident in their adoption of advanced technologies to meet customer demands. Their operations are designed to be adaptable, allowing them to manage both company drivers and third-party carriers effectively. This flexibility is crucial in maintaining high levels of customer satisfaction and operational efficiency.
The Challenge
With a steady stream of contract customers, each with always evolving transportation demands, Sunline needed to provide location updates on every load, even on shipments run by third party drivers and brokered carriers.
The Solution
MacroPoint delivers shipment location updates by tracking the driver’s cell phone. With no hardware required, Sunline customers always know where their shipments are during transit. MacroPoint eliminates the reliance on check calls to third party drivers and outside carriers. By directly tracking driver cell phones, even flip phones, shippers, brokers and carriers receive real-time location updates on every load. Through off schedule monitoring, breadcrumb mapping and automated email alerts, MacroPoint eliminates the guesswork from tracking brokered freight. Additionally, MacroPoint integrates directly into Sunline's TMW system, providing a seamless track and trace solution that works on any cell phone. This integration ensures that Sunline can meet the real-time visibility and validated accuracy that today's shipping customers demand.
Operational Impact
Quantitative Benefit
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