Real-time Freight Visibility Drives Customer Satisfaction
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Descartes MacroPoint
Tech Stack
- Predictive Analytics
- Real-time Data
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Supply Chain Visibility
- Predictive Maintenance
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Covenant Transport Solutions is the asset-based 3PL broker arm of Covenant Transport, the second largest team expedited transportation and logistics services company in the U.S. Based in Chattanooga, TN, Covenant Transport provides multimodal transportation capacity via its extensive network of preferred carriers. The company is committed to satisfying customer demands for greater supply chain visibility and growing its business from $89 million to $175 million in revenue over four years. Covenant Transport Solutions aims to enhance customer service, improve productivity, and reduce costs by upgrading key technologies to stay ahead of customer needs for critical supply chain information.
The Challenge
Covenant Transport Solutions lacked the in-house capability to provide its customers with shipment location and ETA information in a uniformed, scalable manner. Brokers and carrier reps were bogged down with manual load location and status tasks, such as calling drivers while they were on the road, and were unable to prioritize revenue-generating activities to grow the business. Driven by an aggressive revenue target and rising customer expectations of real-time shipment status updates, Covenant sought an automated load tracking solution that would provide real-time freight visibility while eliminating inefficient and costly manual processes.
The Solution
In an effort to meet customers’ growing demands for more accurate shipment status data, Covenant implemented Descartes MacroPoint to obtain real-time visibility and predictive analytics for in-transit freight. The freight visibility platform enables the company to track and monitor location and delivery of freight in real-time, receive event notifications, manage exceptions, and keep customers up-to-date with automated ETAs and other shipment-related details. Covenant improved service performance by providing faster and more accurate load tracking information to its customers. By automating load tracking and providing a seamless experience for its customers and carriers, the company also increased brokerage and carrier productivity. Descartes MacroPoint took a lot of manual time out of carrier reps’ and brokers’ day, allowing them to focus on bringing more revenue to the company while eliminating the administrative costs associated with manual tracking and calling drivers.
Operational Impact
Quantitative Benefit
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