MX Logistics Enables Customer Visibility and Improves Operational Efficiency with Rose Rocket
Company Size
1,000+
Region
- America
Country
- Canada
- Mexico
- United States
Product
- Rose Rocket TMS
- Rose Rocket Customer Portal
Tech Stack
- Cloud-based Implementation
- Google Search Integration
- QuickBooks Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Remote Asset Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
MX Logistics is a subsidiary of Minimax Express Transportation Inc., a next-day, LTL, and TL trucking company servicing Ontario, Quebec, and all of Eastern Canada. As a full-service brokerage firm, MX Logistics has worldwide routes and strong partnerships in Canada, the U.S., and Mexico. The company specializes in freight brokerage and aims to provide superior customer service and operational efficiency.
The Challenge
For Albert Renaud of MX Logistics, the dilemma with their old TMS software was the lack of visibility for customers into their freight, compared to the experience available for consumer deliveries. As the Director of Logistics, he felt frustrated for his customers and sought a new TMS that could provide better visibility and control. The goal was to distinguish MX Logistics among other brokerage firms and use the new TMS as a selling feature to attract new customers.
The Solution
Rose Rocket’s Customer Portal provided on-demand visibility into freight for MX Logistics' customers. The portal allowed customers to view rates, order statuses, and documents at their convenience, offering a self-service element. MX Logistics could upload updates from their carriers into their TMS, enabling customers to check in through their secure portal. The portal also featured easy-to-use order and spot quote functionality, and a live-chat feature for customer inquiries. The minimal setup required for customers further enhanced the user experience, allowing MX Logistics to quickly onboard new clients and expand their business relationships.
Operational Impact
Quantitative Benefit
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