Gem > Case Studies > Lyft's Productivity Boost: Leveraging Gem for Efficient Recruitment

Lyft's Productivity Boost: Leveraging Gem for Efficient Recruitment

Applicable Industries

Cement
Transportation

Applicable Functions

Logistics & Transportation
Procurement

Use Cases

Supply Chain Visibility

Services

System Integration

About The Customer

Lyft is an on-demand transportation company founded in 2012 with the mission of 'improving people’s lives with the world’s best transportation.' It develops and operates the Lyft mobile app, offering services like ride-sharing, scooters, bicycle-sharing, and food delivery. Lyft is currently the second-largest ridesharing company in the United States, occupying about one-third of the market. The company recently shifted some of its headcount and resources from the recruiting function to sourcing, recognizing the importance of top-of-funnel recruitment efforts. They hired Jay Patel as their Technical Sourcing Manager to help grow the sourcing team.

The Challenge

Lyft, a leading on-demand transportation company, faced significant challenges in its recruitment process. The company lacked a unified solution for email follow-ups, resulting in a lot of manual work to get prospects into the Applicant Tracking System (ATS), cross-reference, and find emails. This inefficiency was compounded by the lack of visibility into recruiting metrics, making it difficult to optimize the recruitment process. The company recognized the importance of top-of-funnel recruitment efforts and decided to double down on sourcing. They hired Jay Patel as their Technical Sourcing Manager to help grow the sourcing team. However, Jay insisted on using Gem, a tool he had found indispensable at his previous job at Dropbox, to streamline the recruitment process.

The Solution

Lyft adopted Gem, a powerful recruitment tool, to streamline its recruitment process. With Gem, sourcers and recruiters could set-and-forget sequences rather than sending one-off emails, significantly increasing productivity per resource. The team could also one-click upload prospects into their ATS, see the entire history of a prospect’s interactions with the team, and use the email addresses that Gem finds for their outreach. This not only saved time but also provided valuable context for their outreach. Furthermore, Gem's analytics allowed team members to derive value from its data in a number of ways. They could track open and response rates to derive best practices for outreach, and recruiters could use passthrough rates to optimize their hiring funnels. Gem also proved invaluable in diversity hiring, helping Lyft meet its ambitious diversity goals.

Operational Impact

The implementation of Gem transformed Lyft's recruitment process, making it more efficient and effective. The team loved the newfound efficiency, particularly the ease of getting a prospect into their ATS, the visibility into a prospect's interaction history, and the ease of maintaining constant communication with prospects. Beyond efficiency, Gem's analytics provided valuable insights that helped the team optimize their recruitment funnel and benchmark their performance against their peers. The tool also proved instrumental in helping Lyft meet its ambitious diversity goals. The biggest testament to Gem's success at Lyft is its widespread usage within both the sourcing and recruiting teams, indicating its value in enhancing the recruitment process.

Quantitative Benefit

Productivity per resource increased by 4x due to the set-and-forget sequences feature of Gem.
The sourcing function alone grew by 300% within a year of implementing Gem.
Sourcing as a source channel provided 3x more hires than a recruiter does.