Focus on Driving Style and the Rest Will Follow
Company Size
200-1,000
Region
- Europe
Country
- United Kingdom
Product
- Microlise Fleet Performance
Tech Stack
- Telematics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Driver Performance Monitoring
- Fleet Management
- Predictive Maintenance
Services
- System Integration
- Training
About The Customer
John Mitchell Haulage and Warehousing is a UK-based logistics company that started in 1956 with a single vehicle. Over the years, it has grown significantly and now operates a fleet of 122 vehicles and employs 130 drivers. The company is managed by Iain Mitchell, the founder's son, and is celebrating its 60th anniversary. John Mitchell Haulage and Warehousing works closely with worldwide shipping companies, international freight forwarders, blue-chip corporations, and UK-based private businesses. The company is committed to providing top-notch customer service while keeping operational costs low and ensuring safety.
The Challenge
The challenge for John Mitchell Haulage and Warehousing is to deliver outstanding value and service for customers while minimizing operational costs and improving safety. The company, which started with a single vehicle in 1956 and now operates 122 vehicles with 130 drivers, faces the dual pressures of maintaining high customer service standards and controlling costs in an industry with notoriously slim profit margins.
The Solution
The company decided to shift its focus from directly addressing fuel consumption to improving driving style using telematics. This approach includes various methods such as monthly league tables where drivers are financially rewarded for achieving an A grade performance. Drivers are evaluated on criteria like idling, speeding, cornering, and braking, and given an overall score between A and G for the month. This system has not only helped in improving driving style but also engaged drivers more actively in their performance metrics.
Operational Impact
Quantitative Benefit
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