Onfleet > Case Studies > Flowers for Dreams Leverages Onfleet to Expand and Streamline Operations

Flowers for Dreams Leverages Onfleet to Expand and Streamline Operations

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Technology Category
  • Networks & Connectivity - Gateways
Applicable Industries
  • Marine & Shipping
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Inventory Management
  • Last Mile Delivery
About The Customer
Flowers for Dreams is a flower delivery company that operates in Chicago, Milwaukee, and Detroit, and ships across the Midwest. The company was founded in 2012 with a unique business model focused on philanthropy. They donate 25% of all bouquet profits to charity, having donated over $1M to date to address pressing social issues such as housing and homelessness, mental health, BIPOC communities, and women and girls. The company aims to make flowers more accessible and affordable, and has expanded its operations to eight states, with Onfleet's delivery management software deployed in four of these states.
The Challenge
Flowers for Dreams, a flower delivery company with a philanthropic business model, faced significant challenges in routing and logistics. The company, which operates in Chicago, Milwaukee, and Detroit, and ships across the Midwest, had been using rudimentary software for its delivery operations. However, the software broke down on Valentine’s Day, their busiest holiday, leaving hundreds of bouquets undelivered. This incident highlighted the need for a more robust and reliable solution for their software and logistics, prompting the company to seek a specialized solution to improve their operations and scale their business.
The Solution
In 2016, Flowers for Dreams integrated Onfleet's delivery management software into their operations. This software provided several key features that improved the company's logistics. Firstly, it offered driver tracking, which allowed the company to monitor their drivers in real-time and address issues such as delays due to flat tires, stalls, or accidents. Secondly, Onfleet provided delivery confirmation capabilities, enabling Flowers for Dreams to track deliveries and digitally record signatures, photos, or notes upon delivery. This was a significant improvement from their previous system, which lacked these features. Lastly, Onfleet's software improved routing efficiency, a critical factor for scaling operations across multiple locations and during peak periods. The software also provided data analysis capabilities, which would be crucial for the company's growth and improvement.
Operational Impact
  • The implementation of Onfleet's delivery management software has significantly improved Flowers for Dreams' operations. The software has not only enabled the company to rapidly scale its delivery operations across the Midwest but also saved significant labor hours each week. Moreover, the software has enhanced the customer experience by providing timely tracking, pictures for delivery confirmation, and digital signatures. This has allowed Flowers for Dreams to know who received the flowers and much more. As a result, the company has become more profitable, efficient, and scalable, allowing them to focus more on their philanthropic efforts.
Quantitative Benefit
  • Rapidly scaled delivery from Chicago to the entire Midwest, expanding operations to store locations and fulfillment centers in Milwaukee, Detroit, and Minneapolis, with local delivery across Illinois, Wisconsin, Michigan, and overnight shipping to Minnesota, Iowa, Indiana, Ohio, and Missouri.
  • Saved dispatch 25 hours of labor per week, saving hundreds of dispatch hours each year.
  • Configures over 100 routes per day on busy days.

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