Firewire Surfboards
Company Size
200-1,000
Region
- America
- Asia
- Europe
Country
- Australia
- Thailand
- United Kingdom
- United States
Product
- Acumatica Manufacturing Edition
Tech Stack
- Acumatica
- Brandscope
- Verifier tag software
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Discrete Manufacturing
- Sales & Marketing
Use Cases
- Inventory Management
- Manufacturing System Automation
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Firewire Surfboards is an eco-friendly surfboard designer and producer based in Carlsbad, CA. The company has a manufacturing facility located in Thailand and distribution in Australia and Europe. For the past 12 years, Firewire Surfboards has harnessed high tech innovations and cutting-edge materials to reduce the toxicity of its surfboards while improving board performance. The company has managed to cut its waste per board by 95 percent and attracted like-minded environmentalists such as high-profile surfers like Rob Machado and Kelly Slater, now a member of the ownership group. Firewire Surfboards sells its surfboards through retailers.
The Challenge
Firewire Surfboards, an eco-friendly surfboard designer and producer, was using a low-cost ERP called Greentree Business Software for basic transaction processing and as a company database. However, as the company grew, it became apparent that they needed a more robust system. The finance team lacked visibility into the firm’s European distribution entity and the finances of the company’s weekly production operations. The sales team also could not readily access data on specific retailers to learn which surfboards were selling and which weren’t. The company’s Australian distribution arm was growing extremely frustrated as they experienced multiple computer crashes when logging in since the product was hosted on-premises in the U.S. office.
The Solution
Firewire Surfboards chose and implemented Acumatica, gaining an affordable, low latency, high performing solution and avoiding potential vendor-lock in. The company installed Acumatica in each entity, which includes its new eco-friendly manufacturing operation in Thailand. Acumatica’s open platform integrates well with several third-party partners, which helps Firewire remain the leading surfboard maker in the market. Acumatica is linked automatically in the U.S. and Australia, and soon Europe, to Brandscope, Firewire’s custom production database, as well as its Verifier tag software, which tracks boards through manufacturing.
Operational Impact
Quantitative Benefit
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