Convoy > Case Studies > Enhancing Supply Chain Resilience for a Premium Bottled Water Brand with Convoy's IoT Solutions

Enhancing Supply Chain Resilience for a Premium Bottled Water Brand with Convoy's IoT Solutions

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Technology Category
  • Infrastructure as a Service (IaaS) - Backup & Recovery
  • Sensors - Utility Meters
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Quality Assurance
Use Cases
  • Intelligent Urban Water Supply Management
  • Leakage & Flood Monitoring
Services
  • System Integration
  • Testing & Certification
About The Customer
The customer in this case study is a world-leading premium bottled water brand. They have a complex and agile production process that adjusts bottling and shipping locations on a weekly basis to meet customer demand. This makes it difficult for them to accurately forecast shipment volumes, define pickup facilities, and designate drop-off destinations. The brand also experiences seasonal surges during summer months, which further complicates their logistics. They have high customer expectations to fulfill, making it crucial for them to ensure reliable and efficient delivery of their products.
The Challenge
A leading premium bottled water brand was grappling with supply chain resilience issues, particularly during seasonal surges. The brand's production processes were agile, adjusting bottling and shipping locations on a weekly basis to meet customer demand and drive operational efficiencies. However, this made it challenging to accurately forecast shipment volumes, define pickup facilities, and designate drop-off destinations. The brand also experienced seasonal surges during summer months, which further complicated their logistics. High customer expectations added to the pressure, making it crucial for the brand to find a solution that could ensure reliable and efficient delivery of their products.
The Solution
The brand turned to Convoy's freight services and technology to address their supply chain challenges. Convoy's Dynamic Backup and online shipper platform provided the brand with a solution to their unpredictable shipment needs. The majority of the brand's volume is now covered by Convoy Dynamic Backup, with loads tracked via the online shipper platform. The transportation teams can get instant rates and book loads with guaranteed tender acceptance by activating the Dynamic Backup API. They can also secure high-quality capacity from Convoy’s digital freight network of more than 400,000 trucks, all powered by 80,000 carriers with higher safety ratings than industry averages. The brand has also partnered with Convoy’s Shipper Insights team to explore ways to enhance performance monitoring beyond shipment tracking, with a shared vision to continue reducing costs and improving service quality.
Operational Impact
  • The implementation of Convoy's solutions has significantly improved the brand's supply chain resilience. The brand now has more flexibility and improved visibility into their logistics, which has resulted in improved performance. The brand reported 95% On-Time Pickup (OTP) for contracted and Dynamic Backup volume during one of their busiest summer months, and 97% of all loads serviced in that same period were delivered on time. This has helped the brand save significantly by avoiding fines due to missed deliveries. As the U.S. full truckload market softens, the brand now has options to consider for low-cost, high-quality coverage. They can quickly get and compare rates to secure cost-effective coverage, and they are also paying an average lower rate-per-lane than they would on the spot market, even in soft market conditions. Today, Convoy is the brand’s top API carrier, optimizing trucking costs in real-time to ensure quality coverage at rates in tune with the market.
Quantitative Benefit
  • The brand achieved 95% On-Time Pickup (OTP) for contracted and Dynamic Backup volume during one of their busiest summer months.
  • 97% of all loads serviced in the same period were delivered on time, helping the brand avoid fines due to missed deliveries.
  • The brand has completed nearly 6,000 shipments through the dynamic pricing program since late 2019.

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