Digital Transformation of Motion Recruitment through Bullhorn Automation

Motion Recruitment is an IT staffing firm that specializes in both permanent and contract staffing. The firm is both specialized and localized, with over 70 delivery teams across the United States, each focused on specific areas of technology in their respective locations. In addition to this concentrated staffing, Motion has an Enterprise Delivery Ecosystem and a Talent Services Department that are focused on filling roles throughout the country. Always at the forefront of innovation, Motion is constantly on the lookout for ways to improve their processes and provide a consistent experience to their candidates.

Motion Recruitment, a specialized IT staffing firm, was seeking ways to improve their processes and provide a consistent experience to their candidates. Despite their success in the industry, they identified inconsistencies in candidate experiences based on the relationship with their recruiter. They also lacked a channel to collect unbiased feedback from their candidates and clients. With the advent of staffing automation, Motion saw an opportunity to leverage this technology to enhance their operations and decided to be an early adopter of automation technology in 2017.

Motion Recruitment decided to transition to Bullhorn Automation from Sense in 2020, having been a Bullhorn customer since 2016. The decision was driven by the superior capabilities of Bullhorn Automation, which were threefold compared to Sense. Bullhorn Automation offered recruitment automation and data hygiene, which intrigued the Motion team. The solution also allowed Motion to automate and eliminate time-consuming manual tasks, thereby increasing the team’s efficiency. This made them more effective in communicating with candidates and clients. The automation technology also helped Motion to build trust and integrity in the data they accessed in Bullhorn, which was crucial for creating a positive candidate experience and continuing to innovate.

• The use of Bullhorn Automation has resulted in enhanced access to clean data, increased visibility through candidate engagement, and improved team efficiency for Motion Recruitment. The automation technology has helped Motion to maintain data integrity, which is crucial for digital transformation and creating strong candidate and client experiences. It has also enabled Motion to track how their candidates engage with content and how each interaction impacts their journey. The automation has improved efficiency by saving thousands of hours of manual work, allowing recruiters to focus on relationship building. It has also benefited the marketing team by automating the candidate lead delivery straight to a recruiter, eliminating the manual lead handoff process between sales and marketing.

• Motion has created almost 1 million automated actions, saving them 25,000 hours worth of manual work.

• Over 75,000 people have interacted with Motion’s automations to date.

• Motion is able to pass hundreds of candidate leads to their recruitment team each month due to the time savings from automation.