Deutsche Lufthansa AG – Delivers an exceptional online experience with an IBM web portal and hybrid cloud hosting solution
Company Size
1,000+
Region
- Europe
Country
- Germany
Product
- IBM WebSphere
- IBM System p
- IBM Global Business Services
- IBM Cloud Managed Services
Tech Stack
- Linux operating system
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Industries
- Aerospace
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Deutsche Lufthansa AG is a leading airline company based in Germany. The company operates flights to 94 countries in 12 languages, providing a high-performance, personalized user experience to its customers. The company was looking to improve its online customer experience and boost profitability by increasing flight bookings through better online service functionality. To achieve this, the company needed to launch a web reengineering initiative and extend its hosting infrastructure with a platform running a Linux operating system.
The Challenge
Deutsche Lufthansa AG, a leading airline, was looking to improve its online customer experience. The company wanted to launch a web reengineering initiative to enhance its online service delivery. Additionally, to support a new content management system with enhanced functionality, the airline needed to extend its hosting infrastructure with a platform running a Linux operating system.
The Solution
IBM designed a comprehensive web portal solution that includes managed services for Lufthansa.com, application maintenance, and support delivered by local and global IBM teams. The solution contract establishes highly competitive service level agreements (SLAs) for capacity, availability and response times. In 2013, IBM upgraded the airline’s infrastructure, deploying an IBM Cloud Managed Services environment to create an integrated hybrid cloud hosting platform for the airline’s web workloads and new content management system.
Operational Impact
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