Dallas/Fort Worth International Airport Enhances Operations with MicroStrategy-Powered Mobile App
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- MicroStrategy
- DFW Mobile App
- iPad Operations Analysis
Tech Stack
- Data Warehouse
- Mobile App
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Facility Management
Use Cases
- Remote Asset Management
- Fleet Management
- Predictive Maintenance
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Dallas/Forth Worth International Airport (DFW) is the third busiest airport in the world in terms of aircraft movements. Established in 1968, DFW is managed by a Board of Directors responsible for overseeing all aspects of the airport's operations. The airport serves as a major hub for both domestic and international flights, facilitating millions of passengers and cargo movements annually. DFW is committed to providing a seamless and efficient travel experience, leveraging advanced technologies to enhance operational efficiency and customer satisfaction. The airport's strategic initiatives focus on innovation, sustainability, and continuous improvement to maintain its status as a leading global aviation hub.
The Challenge
The process of accessing critical information was extremely cumbersome for DFW as they had a large amount of data on multiple platforms. Previously, over 50% of the staff’s time was spent compiling, transferring, and inputting data. Then many hours were required to proofread the data to make sure that it was accurate and that the manually created spreadsheet had all the correct formulas in each of the cells. The DFW IT department worked with MicroStrategy to create a uniform data warehouse. With the new database, the probability of human error due to manual data entry has been eliminated, as the data is updating automatically.
The Solution
The DFW mobile app, powered by MicroStrategy, has significantly increased the level of accountability, transparency, and efficiency within various business units. The iPad app includes features such as checking crucial KPIs with the latest data and a heat map that allows users to focus on key areas of the airport. Users can instantly see how specific locations in the airport are performing and compare them to other terminals. The app enables users to create reports, rank terminals, and utilize data to achieve their goals. One of the main areas of focus is parking, which is the second-largest revenue generator at DFW. By using the MicroStrategy platform, DFW can analyze parking trends and customer behaviors to provide demanded services like valet parking. The app has also empowered DFW's leadership to make informed decisions quickly and efficiently, enhancing overall operational effectiveness.
Operational Impact
Quantitative Benefit
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