Arcadia > Case Studies > Arbor's Digital Energy Platform: A Case Study on Cleaner, Cheaper Energy Choices

Arbor's Digital Energy Platform: A Case Study on Cleaner, Cheaper Energy Choices

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Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
  • Sensors - Utility Meters
Applicable Industries
  • Renewable Energy
  • Retail
Use Cases
  • Retail Store Automation
  • Water Utility Management
About The Customer
Arbor's customers are consumers who are frustrated with the complex and confusing retail energy market. They are individuals who are looking for cleaner, cheaper energy choices but find it challenging to navigate the process. These customers may be paying more than necessary due to complex rate plans, hidden fees, and teaser variable rate hikes. They may also be struggling with outdated platforms that make it difficult to make changes to their energy plans efficiently online. Arbor's customers are also likely to be environmentally conscious, seeking to reduce their environmental impact by switching to renewable energy.
The Challenge
The retail energy market is notorious for its complex rate plans, hidden fees, and teaser variable rate hikes. This complexity often leads to consumers paying more than necessary for their energy needs. Additionally, the outdated and archaic platforms used by many energy providers make it difficult for consumers to make changes to their plans efficiently online. The process of shopping around for different energy options can be frustrating and time-consuming. Consumers often find it challenging to find the best rate, opt into clean energy, or even make any changes at all. The rise in energy costs nationwide during the pandemic further exacerbated these challenges.
The Solution
Arbor, a digital energy platform, was launched to help consumers navigate the switch to renewable energy and find lower, more sustainable rates. The platform works by having customers link their utility account to Arbor using Plug, a part of the Arc platform. This gives Arbor access to the customer's current rate. Arbor then scans the market for a lower rate and handles the paperwork to make the change. The platform compares the customer's data to market prices, enabling a beneficial rate switch. Customers can view their monthly savings on an easy-to-use dashboard. The entire process is digital, eliminating the need for customers to manually provide their rate or research alternatives themselves. Arbor is paid by their supply partners, incentivizing them to constantly find savings and better renewable energy plans for their customers. The product is free to use for customers.
Operational Impact
  • Arbor's digital energy platform has revolutionized the consumer energy experience. By simplifying the process of switching to renewable energy and finding lower rates, Arbor has empowered consumers to take control of their energy sources and consumption. The platform's digital nature provides a streamlined experience for customers, eliminating the need for manual input or research. Furthermore, Arbor's business model, which involves being paid by supply partners, ensures that the company is constantly incentivized to find savings and better renewable energy plans for their customers. This has led to considerable financial benefits for customers and has helped reduce their environmental impact.
Quantitative Benefit
  • Customers who switch to a different rate plan save an average of $544 per year.
  • Arbor has cumulatively saved customers $3.1 million and counting.
  • The Arbor platform is free to use for customers, providing additional financial savings.

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