Motive > Case Studies > Alba Freight Lines Inc. - A safety transformation with Reliable technology and attentive customer service

Alba Freight Lines Inc. - A safety transformation with Reliable technology and attentive customer service

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Company Size
11-200
Region
  • America
Country
  • United States
Product
  • KeepTruckin
  • KeepTruckin Smart Dashcams
Tech Stack
  • Bluetooth
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Networks & Connectivity - Bluetooth
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Vehicle Telematics
Services
  • System Integration
  • Training
About The Customer
Alba Freight Lines is a general freight company based in Niles, Illinois. The company's core mission is to provide reliable and quality transportation throughout the country. The fleet size of Alba Freight Lines is 32. The company was facing challenges with its existing fleet technology, which was not reliable and was causing issues, especially in rural areas. The company was also facing issues with its safety scores, which were not up to the mark. The company was in need of a reliable technology solution that could help improve its safety scores and provide a better service to its customers.
The Challenge
When Safety Manager Judi Catania joined Alba Freight Lines, she realized that their current fleet technology was not sufficient to further the company’s core mission of providing reliable and quality transportation throughout the country. The company was using an ELD provider that was unreliable, especially in rural areas, causing connectivity issues and forcing drivers to resort to paper logs. Furthermore, as a result of an audit, Alba received a conditional rating from the Federal Motor Carrier Safety Administration (FMCSA), indicating that the carrier did not have adequate safety management controls in place to ensure compliance.
The Solution
Judi Catania, the Safety Manager at Alba Freight Lines, decided to switch the company's fleet to KeepTruckin, a technology she had previously had a positive experience with. KeepTruckin provided reliable technology, including Bluetooth-connected logs and dash cams, which helped improve the company's safety scores. The technology runs on Bluetooth, eliminating the need for cell reception and thus solving the connectivity issues the company was facing in rural areas. KeepTruckin also provided 24/7 customer service, allowing drivers to call if they were experiencing problems, rather than having to call Judi. The company also used KeepTruckin's Buyout Program, which made the transition financially feasible.
Operational Impact
  • Alba Freight Lines was able to improve its safety scores significantly after implementing KeepTruckin.
  • The company no longer faced connectivity issues in rural areas, as the technology runs on Bluetooth.
  • The 24/7 customer service provided by KeepTruckin allowed drivers to get immediate help when they faced problems, improving their job satisfaction.
  • The company was able to make the transition to KeepTruckin financially feasible through the Buyout Program.

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