Vonage > 实例探究 > Zalora 通过 Vonage SMS API 增强客户沟通

Zalora 通过 Vonage SMS API 增强客户沟通

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技术
  • 网络与连接 - NFC
  • 机器人 - 轮式机器人
适用行业
  • 电信
  • 运输
适用功能
  • 采购
  • 销售与市场营销
用例
  • 最后一英里交付
  • 时间敏感网络
服务
  • 系统集成
关于客户
Zalora 是亚太地区领先的在线时尚目的地,业务遍及新加坡、香港、印度尼西亚、马来西亚、文莱、菲律宾、泰国、越南和台湾。该公司提供免费退货、快速送货、满一定金额的免费送货以及包括货到付款在内的多种付款方式,使其成为亚洲真正的创新零售商。
挑战
使用短信聚合器后,数千条 Zalora 的短信无法发送,对移动购物者的体验造成了负面影响。需要一个新的解决方案。
解决方案
运营影响
  • The implementation of Vonage's SMS API has significantly improved Zalora's operational and marketing efficiencies. The solution has not only resolved the issue of undelivered messages but also enhanced the company's marketing campaigns and customer communication. Reactivation campaigns and event marketing campaigns have become more effective, leading to higher customer engagement and sales. Moreover, real-time transaction and operational updates have improved the shopping experience for customers, leading to increased customer satisfaction. Overall, the use of Vonage's SMS API has enabled Zalora to better engage with its mobile customers and optimize its marketing and transaction efforts.
数量效益
  • Consistently high mobile user acquisition rates after implementing Vonage's SMS API
  • Increased traffic to the Zalora eCommerce and mCommerce sites
  • Decrease in the customer contacts ratio per order, leading to reduced overall customer service costs

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