2015 年温布尔登网球公开赛：创造独特的数字体验，捕捉重要时刻
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- IBM Bluemix
- IBM InfoSphere Streams
- IBM Integration Bus
- IBM Power Systems
- IBM QRadar SIEM
技术栈
- Cloud Computing
- Data Streaming
- Natural Language Processing
- Real-time Analytics
- Cybersecurity
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 网络安全和隐私 - 网络安全
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 网络安全
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 网络安全服务
- 数据科学服务
关于客户
全英草地网球俱乐部 (AELTC) 是温布尔登网球锦标赛的组织者，温布尔登网球锦标赛是网球四大满贯赛事中历史最悠久的赛事，也是全球最受瞩目的体育赛事之一。自 1877 年成立以来，全英草地网球俱乐部一直是一家全球体育和文化机构。全英草地网球俱乐部的目标是举办世界上最好的网球锦标赛——从各个方面和各个指标来看。这一承诺既是出于自豪感，也是出于商业原因。温布尔登网球锦标赛的品牌建立在其顶级地位之上：这正是吸引球迷和合作伙伴的原因。正是由于温布尔登网球锦标赛的卓越声誉，全球最好的媒体组织和最伟大的公司（包括 IBM）都希望与它合作。
挑战
温布尔登网球公开赛由全英草地网球俱乐部 (AELTC) 主办，是全球最受瞩目的体育赛事之一。为了保持其声望，其数字体验必须是首屈一指的。全英草地网球俱乐部设定的目标是在 2015 年锦标赛的两周内吸引 7000 万次访问、2000 万台独立设备和 800 万名社交粉丝。挑战在于更新数字资产以适应移动优先的世界，同时仍提供最佳的桌面体验。该团队还需要为最重要的网球粉丝——球员本身——构建一套特殊的网站。
解决方案
IBM 和全英草地网球俱乐部开始对数字平台进行彻底的重新设计，利用他们对温网观众的深入了解，开发出一种量身定制的体验，以吸引和留住来自世界各地的网球迷。该团队构建了一个安全的网络应用程序，为球员提供个性化的球场预订、交通和上场时间视图，并帮助他们查看自己参加的每场比赛的统计数据，从而查看自己的表现。该团队利用了一项独特的优势：可以访问温网期间每场比赛的实时逐球数据。在温网两周的比赛中，48 名场边专家捕获了大约 340 万个数据点，跟踪击球类型、策略和每一分的结果。这些数据被实时收集和分析，为电视评论员和记者以及数字平台自己的编辑团队提供统计数据。
运营影响
数量效益
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