Wimbledon 2015: Creating a unique digital experience to capture the moments that matter
Customer Company Size
Large Corporate
Region
- Europe
Country
- United Kingdom
Product
- IBM Bluemix
- IBM InfoSphere Streams
- IBM Integration Bus
- IBM Power Systems
- IBM QRadar SIEM
Tech Stack
- Cloud Computing
- Data Streaming
- Natural Language Processing
- Real-time Analytics
- Cybersecurity
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Cybersecurity & Privacy - Network Security
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Cybersecurity
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
- Data Science Services
About The Customer
The All England Lawn Tennis Club (AELTC) is the organizer of The Championships, Wimbledon, the oldest of tennis' four Grand Slams, and one of the world's highest-profile sporting events. The AELTC has been a global sporting and cultural institution since 1877. The AELTC's objective is to host the best tennis Championships in the world – in every way, and by every metric. This commitment is motivated by both pride and commercial basis. Wimbledon’s brand is built on its premier status: this is what attracts both fans and partners. The world’s best media organizations and greatest corporations – IBM included – want to be associated with Wimbledon precisely because of its reputation for excellence.
The Challenge
Wimbledon, organized by the All England Lawn Tennis Club (AELTC), is one of the world's highest-profile sporting events. To maintain its prestige, its digital experience must be second to none. The AELTC set a target of attracting 70 million visits, 20 million unique devices, and 8 million social followers during the two weeks of The Championships 2015. The challenge was to update the digital properties to adapt to a mobile-first world, while still offering the best possible desktop experience. The team also needed to build a special set of websites for the most important tennis fans of all: the players themselves.
The Solution
IBM and the AELTC embarked on a complete redesign of the digital platform, using their intimate knowledge of The Championships’ audience to develop an experience tailor-made to attract and retain tennis fans from across the globe. The team built a secure web application that provided players with a personalized view of their court bookings, transport, and on-court times, as well as helping them review their performance with access to stats on every match they played. The team took advantage of a unique advantage: its access to real-time, shot-by-shot data on every match played during The Championships. Over the course of the Wimbledon fortnight, 48 court-side experts capture approximately 3.4 million data-points, tracking the type of shot, the strategies and the outcome of each and every point. This data is collected and analyzed in real time to produce statistics for TV commentators and journalists – and also for the digital platform’s own editorial team.
Operational Impact
Quantitative Benefit
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