沃顿商学院和谷歌调查：帮助企业到达终点线
公司规模
1,000+
地区
- America
国家
- United States
产品
- Google Surveys
技术栈
- Google Surveys
实施规模
- Pilot projects
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 教育
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
关于客户
威斯特彻斯特田径俱乐部 (Westchester Track Club) 是一个组织，其愿景是建立一个盈利的多日训练计划，面向业余跑步者，同时为前东非奥运会选手提供在奥运会后运用技能和知识的机会。他们不确定如何最好地实施这一概念，或评估其潜在的市场价值。他们需要确定计划中应包括哪些内容、费用是多少、如何向感兴趣的跑步者推销，以及对他们来说最重要的是什么。
挑战
威斯特彻斯特田径俱乐部的愿景是建立一个盈利的多日训练计划，面向业余跑步者，同时为前东非奥运会选手提供在奥运会后世界应用技能和知识的机会。然而，他们不确定如何最好地实施这一概念，或评估其潜在的市场价值。他们需要确定计划中应包括哪些内容、费用是多少、如何向感兴趣的跑步者推销以及对他们来说最重要的是什么。为了帮助他们做到这一点，他们咨询了一群沃顿商学院 MBA 学生。
解决方案
沃顿商学院的学生求助于 Google 调查，以快速、有针对性、可靠且廉价的方式进行研究，从而设计出最佳的提案。他们通过 Google 调查针对 1000 多名有竞争力的跑步者进行了调查，以测试两个不同的项目概念，并将结果与一个众所周知的流行基准进行比较，以衡量国家利益和潜力。调查结果提供了高水平的细节、准确性和分析，尤其是考虑到合理的价格。根据 Google 调查的见解，学生们为威斯特彻斯特田径俱乐部提供了建议，告诉他们如何最好地设计、营销和推出他们的新跑步项目。
运营影响
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