Wharton and Google Surveys: Helping Businesses Reach the Finish Line
Company Size
1,000+
Region
- America
Country
- United States
Product
- Google Surveys
Tech Stack
- Google Surveys
Implementation Scale
- Pilot projects
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Education
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
About The Customer
The Westchester Track Club is an organization that had a vision to establish a profitable, multi-day training program aimed at amateur runners while also providing former East African Olympians the opportunity to apply their skills and knowledge in a post-Olympics world. They were unsure of how best to implement the concept, or gauge its potential market value. They needed to determine what should be included in the program, how much it should cost, how they could market to interested runners, and what matters most to them.
The Challenge
The Westchester Track Club had a vision to establish a profitable, multi-day training program aimed at amateur runners while also providing former East African Olympians the opportunity to apply their skills and knowledge in a post-Olympics world. However, they were unsure of how best to implement the concept, or gauge its potential market value. They needed to determine what should be included in the program, how much it should cost, how they could market to interested runners, and what matters most to them. To help them with this, they consulted with a group of Wharton MBA students.
The Solution
The Wharton students turned to Google Surveys for quick, targeted, reliable, and inexpensive research for optimal proposal design. They targeted over 1000 competitive runners through Google Surveys to test out two separate program concepts and compare results to a well-known, popular benchmark to measure national interest and potential. The survey results provided a high level of detail, accuracy, and analysis, especially given the reasonable price point. Based on the insights from the Google Surveys, the students advised the Westchester Track Club on how to best design, market, and launch their new running program.
Operational Impact
Quantitative Benefit
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