Infobip > 实例探究 > 使用短信教育津巴布韦农民:Weltungerhilfe 的案例研究

使用短信教育津巴布韦农民:Weltungerhilfe 的案例研究

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技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 农业
  • 教育
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 农场监控与精准农业
  • 入侵检测系统
关于客户
Weltungerhilfe 是一家德国非政府组织,支持 70 个国家的海外项目。在津巴布韦,他们致力于教育农民并帮助他们摆脱饥饿和贫困。
挑战
在津巴布韦,只有 55% 的人口可以上网,只有 50% 的人拥有智能手机,这使得 Weltungerhilfe 的教育举措很难惠及所有农民。
解决方案
Weltungerhilfe 使用短信作为沟通渠道来教育农民。短信在所有手机上普遍接受,打开率高,发送即时,投资回报率高。他们通过 Infobip 平台发送消息,该平台提供可靠性、成本效益以及用于监控和分析活动的高级功能。
运营影响
  • The SMS education initiative by Welthungerhilfe had an instant impact on the farmers in Zimbabwe. Research conducted by the organization revealed that messages about cholera awareness, information on animal and human diseases, weather forecasts, identification of market buyers, and nutrition-sensitive messages were particularly effective. The SMS system allowed Welthungerhilfe to alert farmers instantly about cholera outbreaks, enabling them to recognize symptoms, alert their community, and seek medical attention quickly. Farmers expressed high approval of the messaging project, noting that the texts helped them learn new things. For example, they were not previously aware of how cholera originates and spreads. Other appreciated messages included invitations to vaccinate dogs against rabies, weather forecasts, and early-warning tips on gathering drought-tolerant crops. Thanks to these messages, farmers have learned how to prepare for the coming agricultural season, become food-secure, and preserve their health, building their resilience and working towards self-sufficiency.
数量效益
  • 850,000 messages sent to 20,000 farmers in Zimbabwe over two years.
  • High open rates of SMS messages, ensuring information reaches the intended audience.
  • Instant feedback from farmers, allowing for real-time communication and education.

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