Infobip > Case Studies > Welthungerhilfe's SMS Education Initiative for Zimbabwean Farmers

Welthungerhilfe's SMS Education Initiative for Zimbabwean Farmers

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Technology Category
  • Networks & Connectivity - 5G
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Agriculture
  • Education
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Farm Monitoring & Precision Farming
  • Intrusion Detection Systems
About The Customer
Welthungerhilfe is one of Germany’s largest non-governmental organizations (NGO), founded in 1962. It has supported more than 8,900 overseas projects in 70 countries since its inception. The organization works on the principle of help for self-help, providing fast disaster relief, reconstruction, and long-term development cooperation projects with national and international partner organizations. In Zimbabwe, Welthungerhilfe supports the efforts of people to rise above hunger and poverty through educating farmers. The organization is committed to reaching all farmers, not just those who are online, and has been using a variety of modern channels to communicate with their audience.
The Challenge
Welthungerhilfe, a German non-governmental organization (NGO), has been supporting overseas projects in 70 countries since its inception in 1962. In Zimbabwe, the organization is committed to helping people rise above hunger and poverty through farmer education. The challenge was to bridge the information gap for farmers in sub-Saharan Africa. Farmers needed access to timely, relevant, and accurate information about best farming practices to improve production, finance, and marketing activities. Welthungerhilfe introduced a variety of modern channels to communicate with their audience, including mobile apps, WhatsApp messages, and podcasts. However, only 55% of the Zimbabwean population has Internet access, and only 50% have smartphones, with these statistics being even lower in rural areas. As Welthungerhilfe's goal was to reach all farmers, not just those online, it was necessary to find another way to communicate.
The Solution
Welthungerhilfe found a solution in the simplest, most ubiquitous channel: SMS. SMS is universally accepted on all mobile phones, has high open rates, is delivered instantly, and offers a good return on investment (ROI). In 2016, Welthungerhilfe began sending messages through the Infobip platform using their user-friendly campaign creation tool. They chose Infobip as a messaging provider due to its reliability, cost, and advanced features such as the ability to monitor and analyze campaigns. Over two years, Welthungerhilfe sent a total of 850,000 messages to 20,000 farmers in Zimbabwe. The messages included alerts and farming advice. The Infobip communication platform also allowed for instant feedback from farmers, providing them with an agricultural extension program to educate and deliver much-needed information in the region. The platform is currently being administrated by Welthungerhilfe and the Ministry of Agriculture, ensuring the long-term sustainability of the approach.
Operational Impact
  • The SMS education initiative by Welthungerhilfe had an instant impact on the farmers in Zimbabwe. Research conducted by the organization revealed that messages about cholera awareness, information on animal and human diseases, weather forecasts, identification of market buyers, and nutrition-sensitive messages were particularly effective. The SMS system allowed Welthungerhilfe to alert farmers instantly about cholera outbreaks, enabling them to recognize symptoms, alert their community, and seek medical attention quickly. Farmers expressed high approval of the messaging project, noting that the texts helped them learn new things. For example, they were not previously aware of how cholera originates and spreads. Other appreciated messages included invitations to vaccinate dogs against rabies, weather forecasts, and early-warning tips on gathering drought-tolerant crops. Thanks to these messages, farmers have learned how to prepare for the coming agricultural season, become food-secure, and preserve their health, building their resilience and working towards self-sufficiency.
Quantitative Benefit
  • 850,000 messages sent to 20,000 farmers in Zimbabwe over two years.
  • High open rates of SMS messages, ensuring information reaches the intended audience.
  • Instant feedback from farmers, allowing for real-time communication and education.

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