VEEVA SUCCESS STORY - Questcor Pharmaceuticals
公司规模
200-1,000
地区
- America
国家
- United States
产品
- Veeva CRM
- H.P Acthar® Gel
- Veeva iRep
技术栈
- Cloud-based CRM
- API Integration
- Data Mapping and Loading
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 医疗保健和医院
- 药品
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 远程协作
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
Questcor Pharmaceuticals is a biopharmaceutical company that focuses on helping patients with serious, difficult-to-treat medical conditions. The company's specific areas of focus are in the fields of neurology and nephrology. Its flagship product is H.P Acthar® Gel, a naturally-derived formulation of adrenocorticotropic hormones used in a variety of disorders having an inflammatory component. The specialty pharma is also currently supporting research in a number of rare conditions, including in treatment-resistant patient populations, where there is significant need for better therapeutic options. Questcor is headquartered in Anaheim, California.
挑战
Questcor Pharmaceuticals, a biopharmaceutical company, was struggling with its existing client-server customer relationship management (CRM) systems. The company's two specialty care commercial teams, neurology and nephrology, found the systems clunky and inflexible. Questcor needed a more flexible solution that would be easy to manage while also offering life sciences-specific functionality relevant to a specialty pharma company. The company conducted a thorough search, reviewing most of the leading CRM solution providers. They were looking for a reliable, easy-to-use system that offered the right industry functionality for their specialty care teams and the flexibility to expand to other functional areas in the future.
解决方案
Questcor chose Veeva CRM for its platform stability and corresponding reliability, ease of use for the field, and system flexibility. Veeva CRM's reliable cloud-based platform was a significant improvement over Questcor's previous systems. The intuitive interface of Veeva CRM provided users with a familiar and streamlined experience, reducing the number of help desk calls. The system's flexibility allowed Questcor to make changes and load data whenever they wanted, freeing them from having to rely on the vendor. Questcor also benefited from Veeva's seamless system upgrades to all of its users as often as every 120 days. Each release included new features and enhanced functionality based on feedback from customers and technological advancement. Questcor also took advantage of Veeva’s strategic application network, Veeva Web, which offered customers additional flexibility and extended system functionality.
运营影响
数量效益
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