VEEVA SUCCESS STORY - Questcor Pharmaceuticals
Company Size
200-1,000
Region
- America
Country
- United States
Product
- Veeva CRM
- H.P Acthar® Gel
- Veeva iRep
Tech Stack
- Cloud-based CRM
- API Integration
- Data Mapping and Loading
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Healthcare & Hospitals
- Pharmaceuticals
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Remote Collaboration
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
Questcor Pharmaceuticals is a biopharmaceutical company that focuses on helping patients with serious, difficult-to-treat medical conditions. The company's specific areas of focus are in the fields of neurology and nephrology. Its flagship product is H.P Acthar® Gel, a naturally-derived formulation of adrenocorticotropic hormones used in a variety of disorders having an inflammatory component. The specialty pharma is also currently supporting research in a number of rare conditions, including in treatment-resistant patient populations, where there is significant need for better therapeutic options. Questcor is headquartered in Anaheim, California.
The Challenge
Questcor Pharmaceuticals, a biopharmaceutical company, was struggling with its existing client-server customer relationship management (CRM) systems. The company's two specialty care commercial teams, neurology and nephrology, found the systems clunky and inflexible. Questcor needed a more flexible solution that would be easy to manage while also offering life sciences-specific functionality relevant to a specialty pharma company. The company conducted a thorough search, reviewing most of the leading CRM solution providers. They were looking for a reliable, easy-to-use system that offered the right industry functionality for their specialty care teams and the flexibility to expand to other functional areas in the future.
The Solution
Questcor chose Veeva CRM for its platform stability and corresponding reliability, ease of use for the field, and system flexibility. Veeva CRM's reliable cloud-based platform was a significant improvement over Questcor's previous systems. The intuitive interface of Veeva CRM provided users with a familiar and streamlined experience, reducing the number of help desk calls. The system's flexibility allowed Questcor to make changes and load data whenever they wanted, freeing them from having to rely on the vendor. Questcor also benefited from Veeva's seamless system upgrades to all of its users as often as every 120 days. Each release included new features and enhanced functionality based on feedback from customers and technological advancement. Questcor also took advantage of Veeva’s strategic application network, Veeva Web, which offered customers additional flexibility and extended system functionality.
Operational Impact
Quantitative Benefit
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