Veeva Success Story: Accera Pharmaceuticals
公司规模
SME
地区
- America
国家
- United States
产品
- Veeva CRMTM
- VBioPharma™
- VMobile™
- VInsights™
技术栈
- Cloud Computing
- SaaS
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 应用开发平台
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 生命科学
- 医疗保健和医院
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Accera is a privately held, commercial-stage biotechnology company that developed and now markets Axona® in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer’s disease. The company was using a generic CRM system that they tried to retrofit for their needs. But with each change, they wasted a lot of time and money. They needed a system designed for their industry and backed by a vendor who understands life sciences.
挑战
Accera, a biotechnology company, initially invested in a generic customer relationship management (CRM) system, Microsoft Dynamics® CRM, which proved inadequate for their growing needs. The application was sufficient for basic contact management, but lacked life sciences-specific functionality. Less than nine months later, Accera started looking for a replacement. They needed a system designed for their industry and backed by a vendor who understands life sciences. They also wanted to upgrade the technology to gain something more flexible and that would deliver stronger reporting capabilities, a more intuitive interface for the field force, and generally more industry-specific functionality.
解决方案
Accera found Veeva CRM on Salesforce.com and presented it to Accera’s executive team. Veeva CRM is built on a flexible multi-tenant SaaS architecture and offers unique industry capabilities that were lacking in Accera's previous system. After a brief trial, Accera selected Veeva’s VBioPharma Primary Care Edition, VMobile and VInsights—all part of the Veeva CRM suite of multi-tenant SaaS applications built on the Cloud Computing model. Veeva Systems’ professional services group implemented Veeva CRM in less than two months. The company’s entire team of 45+ field sales representatives and sales operations managers were working ‘in the cloud’ by early January.
运营影响
数量效益
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