Veeva Success Story: Accera Pharmaceuticals
Company Size
11-200
Region
- America
Country
- United States
Product
- Veeva CRMTM
- VBioPharma™
- VMobile™
- VInsights™
Tech Stack
- Cloud Computing
- SaaS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Healthcare & Hospitals
- Life Sciences
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Accera is a privately held, commercial-stage biotechnology company that developed and now markets Axona® in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer’s disease. The company was using a generic CRM system that they tried to retrofit for their needs. But with each change, they wasted a lot of time and money. They needed a system designed for their industry and backed by a vendor who understands life sciences.
The Challenge
Accera, a biotechnology company, initially invested in a generic customer relationship management (CRM) system, Microsoft Dynamics® CRM, which proved inadequate for their growing needs. The application was sufficient for basic contact management, but lacked life sciences-specific functionality. Less than nine months later, Accera started looking for a replacement. They needed a system designed for their industry and backed by a vendor who understands life sciences. They also wanted to upgrade the technology to gain something more flexible and that would deliver stronger reporting capabilities, a more intuitive interface for the field force, and generally more industry-specific functionality.
The Solution
Accera found Veeva CRM on Salesforce.com and presented it to Accera’s executive team. Veeva CRM is built on a flexible multi-tenant SaaS architecture and offers unique industry capabilities that were lacking in Accera's previous system. After a brief trial, Accera selected Veeva’s VBioPharma Primary Care Edition, VMobile and VInsights—all part of the Veeva CRM suite of multi-tenant SaaS applications built on the Cloud Computing model. Veeva Systems’ professional services group implemented Veeva CRM in less than two months. The company’s entire team of 45+ field sales representatives and sales operations managers were working ‘in the cloud’ by early January.
Operational Impact
Quantitative Benefit
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