VanEck 的全球扩张：利用翻译获取金融机会
技术
- 应用基础设施与中间件 - 区块链
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 水泥
- 半导体
适用功能
- 销售与市场营销
用例
- 资产生命周期管理
- 机器翻译
关于客户
VanEck 是一家资产管理公司，长期以来一直认识到全球经济的增长潜力。该公司以提供创新的金融解决方案而闻名，帮助客户建立多元化的投资组合。 VanEck 是最早为客户提供进入国际市场的资产管理公司之一，这表明他们致力于为投资者提供增强其投资组合的机会。该公司提供交易所交易基金（ETF）和交易所交易票据（ETN），允许客户间接投资加密货币。 VanEck 正在欧洲、美国和拉丁美洲实现增长。
挑战
VanEck 是一家以其创新金融解决方案而闻名的资产管理公司，正在寻求将其业务扩展到国际市场。该公司的理念是为投资者提供增强其投资组合的机会，这使他们成为首批为客户提供进入国际市场的资产管理公司之一。然而，挑战在于与当地投资者就全球增长机会进行有效沟通。该公司需要将其网站内容、监管文件和营销材料翻译成多种语言，以满足不同地区的需求。此外，快速增长的交易所交易基金 (ETF) 和交易所交易票据 (ETN) 市场给向广大受众营销这些产品带来了挑战。该公司还面临着保持平衡沟通的挑战，强调其产品的优势和风险。
解决方案
为了克服这些挑战，VanEck 与提供翻译服务的 Lionbridge 合作。自 2019 年以来，Lionbridge 通过将 VanEck 的网站内容、监管文档和营销材料翻译成 11 种欧洲语言，支持 VanEck 向欧洲市场的扩张。这种完全自动化的工作流程将 Lionbridge 的技术堆栈与 VanEck 的基础设施无缝连接，使 VanEck 能够与当地投资者进行有效沟通。此外，VanEck 欧洲营销和产品战略主管 Sander Zboray 专注于推广和开发一系列创新 ETF 和 ETN，以相对较低的成本提供多元化。该公司还利用数字营销活动来吸引广泛的受众。此外，VanEck 通过强调其产品的优势和风险来确保平衡的沟通，为客户提供更全面的市场视图。
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