Using technology to unpack consumer trends & spending habits for a leading arcade game center
公司规模
1,000+
地区
- America
国家
- United States
产品
- RetailNext Full Path Analytics (FPA)
- RetailNext API
技术栈
- RetailNext API
- Event Export Tool
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - API 集成与管理
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
关于客户
Ridgelinez, a strategy consulting firm, was looking for a reliable retail analytics partner to measure and analyze how customers are navigating and interacting with various gaming machines inside an arcade game center. Ridgelinez specializes in providing strategic insights and solutions to businesses, helping them optimize their operations and improve customer experiences. The firm has a strong focus on leveraging data analytics to drive business decisions and enhance performance metrics. Their client, a leading arcade game center, required detailed insights into customer behavior to optimize their gaming machine layouts and improve overall customer satisfaction.
挑战
By using existing POS coin slot data, the customer could only tell the number of times a gaming machine was played but lacked visibility on other performance metrics such as; 1. Average number of plays per customer 2. Average time spent on each gaming machine 3. Average transaction value (ATV) per visit, per customer 4. Male vs. Female spending/gaming habits
解决方案
Ridgelinez partnered with RetailNext to deploy the Full Path Analytics (FPA) solution for the gaming center. The solution involved using the RetailNext API to extract raw event data analytics from the platform. The FPA data tracks the customer's path throughout the arcade center from entry to exit. Ridgelinez analyzed the FPA traversal zone to zone information every hour, determining which gaming machines customers interacted with and in what order. This data helped optimize the layout of machines within the arcade center's floor plan. By aggregating data from FPA Tracks, FPA Traversal zones, and the in-house POS, the client could maximize revenue and make precise strategic decisions.
运营影响
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