Using technology to unpack consumer trends & spending habits for a leading arcade game center
Company Size
1,000+
Region
- America
Country
- United States
Product
- RetailNext Full Path Analytics (FPA)
- RetailNext API
Tech Stack
- RetailNext API
- Event Export Tool
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - API Integration & Management
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
About The Customer
Ridgelinez, a strategy consulting firm, was looking for a reliable retail analytics partner to measure and analyze how customers are navigating and interacting with various gaming machines inside an arcade game center. Ridgelinez specializes in providing strategic insights and solutions to businesses, helping them optimize their operations and improve customer experiences. The firm has a strong focus on leveraging data analytics to drive business decisions and enhance performance metrics. Their client, a leading arcade game center, required detailed insights into customer behavior to optimize their gaming machine layouts and improve overall customer satisfaction.
The Challenge
By using existing POS coin slot data, the customer could only tell the number of times a gaming machine was played but lacked visibility on other performance metrics such as; 1. Average number of plays per customer 2. Average time spent on each gaming machine 3. Average transaction value (ATV) per visit, per customer 4. Male vs. Female spending/gaming habits
The Solution
Ridgelinez partnered with RetailNext to deploy the Full Path Analytics (FPA) solution for the gaming center. The solution involved using the RetailNext API to extract raw event data analytics from the platform. The FPA data tracks the customer's path throughout the arcade center from entry to exit. Ridgelinez analyzed the FPA traversal zone to zone information every hour, determining which gaming machines customers interacted with and in what order. This data helped optimize the layout of machines within the arcade center's floor plan. By aggregating data from FPA Tracks, FPA Traversal zones, and the in-house POS, the client could maximize revenue and make precise strategic decisions.
Operational Impact
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