Armory Survival Gear 在节假日期间利用跨渠道营销，仅用两天时间就创造了 30% 的月收入。
公司规模
11-200
地区
- America
国家
- United States
产品
- Trumpia’s SMS marketing solution
技术栈
- SMS marketing
- MMS marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 系统集成
关于客户
Armory Survival Gear 是一家专营嘻哈服饰的零售商，拥有自己的 Armory 品牌。这家商店位于圣地亚哥市中心，自 2002 年以来一直是街头服饰和嘻哈社区的中流砥柱。Armory 的员工包括圣地亚哥一些最知名的嘻哈爱好者，包括老板 DJ CROS1。这家零售商依靠促销活动来推动店内客流量以及线上和线下销售。它在节假日等重要购物季节赚取了大量利润。然而，作为一家小企业，Armory 无法承担为其众多不同的活动投入大量资金。
挑战
Armory Survival Gear 是一家专注于嘻哈音乐和自有品牌的小型企业，它严重依赖促销来推动店内客流量以及线上和线下销售。该公司利润的很大一部分来自节假日等重要购物季节。然而，由于规模庞大，Armory 无法承担在各种活动中的巨额投资。这家零售商正在寻找一种方法来持续捕获新客户的数据。此外，其姊妹公司 Freestyle Session 希望自动捕获活动参与者的联系数据，以吸引其粉丝并将参与者转化为零售业务，从而增加销售额。Armory Survival Gear 还旨在为其服装和配饰的每次 VIP 销售营造一种专属感。
解决方案
Armory Survival Gear 对传统的黑色星期五假日促销活动进行了改进，在感恩节前一天举行了额外的促销活动，并将其命名为“黑色星期三”。该零售商通过其网站和 Facebook 粉丝页面以及店内海报和传单以及电子邮件营销和短信来宣传此次促销活动。这样，尚未注册成为 VIP 名单的人也有机会这样做。为了强化其信息并吸引参与者参加这些特别的促销活动，Armory 在每次促销的前一天使用了 Trumpia 的短信营销解决方案，为其 VIP 客户提供高达 70% 的折扣。为了利用这次促销活动，客户只需向店员出示手机上彩色的 MMS 图片邀请函即可。
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