Using cross-channel marketing during the holidays, Armory Survival Gear generates 30% of its monthly revenue in just two days.
Company Size
11-200
Region
- America
Country
- United States
Product
- Trumpia’s SMS marketing solution
Tech Stack
- SMS marketing
- MMS marketing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- System Integration
About The Customer
Armory Survival Gear is a retailer specializing in leading Hip Hop and its own Armory brand. Located in the heart of San Diego’s downtown area, the store has been a mainstay in street-wear as well as the Hip Hop community since 2002. Armory’s staff consists of some of San Diego’s best-known Hip Hop enthusiasts, including owner DJ CROS1. The retailer relies on its promotions to help drive in-store traffic as well as online and offline sales. It rakes in a lot of its profits during important shopping seasons like the holidays. Yet, as a small business, Armory cannot afford to devote tons of cash to its many different campaigns.
The Challenge
Armory Survival Gear, a small business specializing in Hip Hop and its own brand, relies heavily on promotions to drive in-store traffic and online and offline sales. A significant portion of its profits is made during important shopping seasons like the holidays. However, due to its size, Armory cannot afford to invest heavily in various campaigns. The retailer was in search of a method to continuously capture data from new customers. Additionally, its sister business, Freestyle Session, wanted to automatically capture contact data from event attendees to build its following and convert attendees to the retail side of the business, thereby increasing sales. Armory Survival Gear also aimed to create a sense of exclusivity around each VIP sale of its apparel and accessories.
The Solution
Armory Survival Gear conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day- right before Thanksgiving - which it dubbed Black Wednesday. The retailer advertised the sales event using its website and Facebook fan page as well as in-store posters and flyers along with email marketing and SMS text. That way, people who had not yet signed up to be on the VIP list would also have the opportunity to do so. To reinforce its message and drive attendees to these special sales events, Armory used Trumpia’s SMS marketing solution the day before each sale, offering discounts of up to 70 percent to its VIP customers. In order to take advantage of the sales event, customers could simply show store personnel the colorful, MMS picture-based invitation on their mobile phone.
Operational Impact
Quantitative Benefit
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