Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker
公司规模
1,000+
地区
- America
国家
- United States
产品
- Urban Airship Insight
技术栈
- Java
- JavaScript
- Python
- Redshift database
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 电信
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Urban Airship is a mobile growth company that powers mobile growth for some of the world's leading brands. They offer a suite of products to help clients implement customer engagement campaigns through their app, mobile wallet, and website properties. Their SDK automatically generates an array of data on behavioral activities which marketers can use to evaluate their campaigns and better interact with users. Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds.
挑战
Urban Airship, a mobile growth company, was facing a challenge in managing and analyzing a growing data pool while helping some of the world's best-known brands grow with mobile. Their clients had a growing demand for data and Urban Airship needed a data platform that was not only ideal for its customers but also for their product team. Flexibility was an important factor as Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds. They started to look at ways to provide user-level intelligence, along with the ability to slice and dice the data they collected in their product.
解决方案
Urban Airship found the solution in Looker, a data platform that they could embed seamlessly into their products to help clients find unforeseen insights and unexpected value. Looker was chosen for its simplicity and lightweight nature despite being a powerful solution. It was the best fit with the technology stack they already had in place, primarily Java, JavaScript, and Python with a Redshift database. With Looker, Urban Airship provides high-level dashboards in its Urban Airship Insight product, allowing even moderately data-savvy marketers to run queries, explore new ways to look at their data, and find answers to tough questions.
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