Google Cloud Platform > Case Studies > Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker

Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker

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Company Size
1,000+
Region
  • America
Country
  • United States
Product
  • Urban Airship Insight
Tech Stack
  • Java
  • JavaScript
  • Python
  • Redshift database
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Telecommunications
Applicable Functions
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
About The Customer
Urban Airship is a mobile growth company that powers mobile growth for some of the world's leading brands. They offer a suite of products to help clients implement customer engagement campaigns through their app, mobile wallet, and website properties. Their SDK automatically generates an array of data on behavioral activities which marketers can use to evaluate their campaigns and better interact with users. Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds.
The Challenge
Urban Airship, a mobile growth company, was facing a challenge in managing and analyzing a growing data pool while helping some of the world's best-known brands grow with mobile. Their clients had a growing demand for data and Urban Airship needed a data platform that was not only ideal for its customers but also for their product team. Flexibility was an important factor as Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds. They started to look at ways to provide user-level intelligence, along with the ability to slice and dice the data they collected in their product.
The Solution
Urban Airship found the solution in Looker, a data platform that they could embed seamlessly into their products to help clients find unforeseen insights and unexpected value. Looker was chosen for its simplicity and lightweight nature despite being a powerful solution. It was the best fit with the technology stack they already had in place, primarily Java, JavaScript, and Python with a Redshift database. With Looker, Urban Airship provides high-level dashboards in its Urban Airship Insight product, allowing even moderately data-savvy marketers to run queries, explore new ways to look at their data, and find answers to tough questions.
Operational Impact
  • Urban Airship can bring valuable data to clients at scale.
  • Users are provided the data they need to improve messaging, campaigns, and user experience.
  • Urban Airship can focus on creating the best product experience possible for their users.
  • Urban Airship can support strong shifts in today's marketing space around the concept of a growth marketer (or growth team) who focus heavily on data and experiments to quickly evaluate and improve campaigns while they are in flight.

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